Immortals: Fenyx Rising Is Up For Pre-Order

Monster Energy might have had something to do with the name change for Gods & Monsters

We recently had a chance to try out a demo of the game ourselves - check out what we thought in our Immortals Fenyx Rising preview.

The legal filings, revealed by lawyer Richard Hoeg in the above video, show that Ubisoft's initial trademark filing for the name Gods and Monsters was submitted in June 2019, and opposed by Monster in April 2020. The company cited its gaming website and games industry sponsorships as evidence of its involvement in games and how it could lead to brand confusion.

Ubisoft's Gods & Monsters name change to Immortals: Fenyx Rising was said to be central to the game's vision.

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In May, Ubisoft rejected all the arguments given by Monster Energy and recalled the variety of trademarks with the word Monster, but still renamed Gods & Monsters. Surely you've heard of Monster Energy Supercross: The Official Video game? What's interesting is that in Ubisoft's May 2020 answer to Monster Energy's notice of opposition, they deny nearly all of the claims.

However, it seems Ubisoft also faced opposition from the Monster Energy brand. The response from Ubisoft about halfway through May mentioned that "Ubisoft denies that Opposer will be damaged by registration of Ubisoft's marks and denies that Opposer is entitled to any relief". In any case, if this genuinely is the reason for the name change, Ubisoft evidently felt it wasn't worth the time and money to fully combat the beverage company's opposition.

Immortals Fenyx Rising will be released on December 3 on PC (Uplay, Epic Games Store), PS4, PS5, Xbox One, Xbox Series X, Xbox Series S, Nintendo Switch, and Stadia. "The change of name was entirely because of the vision of the game", game director Julien Galloudec told VGC in an interview last week.

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