CBS All Access to rebrand to Paramount+, expand internationally in 2021

Paramount+ is CBS All Access New Name for Early 2021

Paramount+ will debut in Australia, Latin America and the Nordics next year.

The additional episodes will include shows and original series from BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and more.

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According to Variety, the streaming service's new name will coincide with another expansion of its original programming efforts as well as its catalog of programming drawn from the recent merger of Viacom and CBS corporation's archives.

The company expects to expand Paramount Plus internationally in 2021, debuting first in Australia (where it now exists as 10 All Access), Latin America, and the Nordics. BET is reviving one of its long-time series "The Game".

In July, CBS All Access announced the addition of 3,500 new episodes to the platform.

The company says the broader lineup from this summer has already impacted the service's viewership and demographics.

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The move comes as the company expands content on the platform to incorporate more from its cable properties following the merger of Viacom and CBS a year ago.

The CBS All Access streaming service is getting a name change: Prepare for Paramount+.

The streaming service is also getting more content in coming months.

Josh Line, chief brand officer, ViacomCBS, said: "The Paramount brand is known and loved all around the world, and is synonymous with great entertainment". "With Paramount Plus, we're excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy".

In August, ViacomCBS reported it had reached 16.2 million subscribers to its CBS All Access and Showtime OTT services, up 74% year-over-year.

In the parlance of our time, Paramount+ follows the naming convention that has been adopted by Disney, Apple and a number of others. It's unclear, however, if the name "Paramount" will resonate with prized younger viewers as much as the company hopes, or if this general trend toward adding a "plus" sign is helping these services truly carve out their own space.

CBS All Access is trading in CBS for Paramount.

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