YouTube’s answer to TikTok is coming to India soon

YouTube launches its Tik Tok rival You Tube Shorts initially in India		
		
	Sarah Perez

			@sarahintampa	 
		7 hours

Oracle emerged as the top bidder for TikTok under a deal that still requires approval from the Trump administration, which has required the divestiture of TikTok's USA assets on national security grounds.

Ever since the app got banned in India, there has been a mad rush to create TikTok clones to plug the gap left by the hugely popular Chinese app. Instagram created Reels and now Google is joining the bandwagon with a TikTok clone.

A made-in-India short video platform "Changa", has emerged as a new destination for creators who earlier used global apps such as "TikTok", which have been banned by the Indian government.

Shorts videos will be 15 seconds or less and will allow users to use a new, multi-segment camera to stitch multiple clips together as well as the option to record video with music from a selection of songs, similar to how users can create TikTok videos.

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YouTube Shorts has debuted with a handful of new tools.

YouTube did not immediate respond to Business Insider's request for comment.

YouTube today introduced a new feature called 'YouTube Shorts,' and as the name itself suggests, it is a direct rival to TikTok in India. The deal comes after pressure from the Trump administration for TikTok to sever ties to China over national security concerns. With every major tech company on the face of the world rolling out their own TikTok, you didn't actually expect Google to stay quiet, did you? TikTok now runs on Google's cloud-computing software. Facebook answered with "Instagram's Reels" back in August, a format that works a lot like Instagram Stories, but with a stronger focus on quick edits, music, and AR tools for creators.

The company will be adding the icon to create YouTube Shorts in the center of the homepage of the app with a Plus icon to give it more prominence.

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