Target will be closed on Thanksgiving: ‘This isn’t a year for crowds’

Target to close stores on Thanksgiving Day, they say ‘this isn’t the year for crowds’

Target will make its holiday deals available early and will not open Thanksgiving Day in attempts to prevent crowds during the season.

Target stores will be closed to guests on Thanksgiving Day, the company announced Monday.

Macy's is also considering a much earlier start to its Black Friday marketing push, potentially right after Halloween.

Walmart, the nation's largest retailer, announced the move on Tuesday, and at the time, analysts expected more would follow.

These moves are the first major indications of how COVID-19 will affect Black Friday store shopping, which for nearly a decade kicked off with big crowds on the turkey feast and expanded into Friday.

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The coronavirus pandemic has pushed retailers like Minneapolis-based Target to reevaluate Black Friday and the holiday season, which is traditionally retailers' busiest time.

Target says guests will still be able to take advantage of "extra-big savings without the extra-long lines" through online and in-store deals on the hot items before and after November 26.

"Historically, deal hunting and holiday shopping can mean crowded events, and this isn't a year for crowds".

"This year more than ever, a joyful holiday will be inseparable from a safe one, and we're continuing to adjust our plans to deliver ease, value and the joy of the season in a way that only Target can", CEO Brian Cornell said in the press release.

Target also plans to expand their contactless pick-up and delivery services for groceries and other items to 1,500 stores by the fall, so those who don't feel comfortable leaving their house to shop have an alternative option.

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