Surprise from Kanye West to Armenian fans

Kanye West wearing a suit and tie

Kanye West announced the partnership with a simple tweet: "YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER".

According to a statement issued to The New York Times, the YEEZY design studio under Kanye's creative direction will produce "modern, elevated basics for men, women, and kids at an accessible price point".

Kanye West has always been the type of artist who has fancied himself as an innovator, and many people around the world would agree. The Yeezy brand was valued at Dollars 2.9 billion in April and now all it will receive royalties and profits from this collaboration.

Gap issued Yeezy Supply warrants for up to 8.5 million shares of the company's common stock - equivalent to about 2.3 percent of the retailer's outstanding shares.

Kanye West and Gap (GPS) have agreed to a multi-year deal to create a clothing line for the entertainer's famed YEEZY line. In the wake of this indefinite postponement, Gap offered Telfar 25% of the design fee as an advance for work that had already been completed on the collab.

All Blacks star Barrett’s move to Japan confirmed
Japan has become a hotbed for top internationals in recent years with Top League sides flush with funds. Blues coach Leon MacDonald said the 29-year-old would be a "big loss".

Shares of the company shot up 29 percent to $13.11 Friday morning on word that West's Yeezy brand was coming to its namesake chain's stores and web site next year.

As a teen, West, 43, worked at a Gap store in the Chicago area.

Latching onto the star power of West is a major marketing score for Gap, which has seen sales consistently decline since 2013 and has scrambled to remain relevant in a rapidly shifting ready-to-wear landscape.

"If anyone knows Kanye they know how much the Gap and Yeezy means to him so this partnership is his dream come true!"

Financial details were not disclosed, but Gap said Yeezy would receive royalties and potential equity based on sales results.

Related News:

Most liked

Yankees' Tanaka helped off field after taking Stanton liner to head
In six seasons with the Yankees, Tanaka is 75-43 with a 3.75 ERA, 947 strikeouts and 200 walks. Trainers quickly ran to Tanaka, who stayed down for a few minutes before sitting up.

Hydroxychloroquine safety study pulled on data integrity concern
Last month the World Health Organization halted its trial into the drug after a study in the Lancet flagged safety concerns. The risk of infection of majority (719) was considered high since they did not use protective masks and gloves.

Bodycam Footage Shows Florida Police Officer Punching Woman At Miami International Airport
Rodriguez had allegedly told her to follow him and the other officer when she "aggressively approached" him. It appears to show body-worn camera footage viewed on a phone or camera screen.

Apple pressing suppliers to speed up "iPhone 12" production and cut delays
Apple's hardware team, having returned to work in June, has been attempting to expedite the final configuration of the new iPhone. Supply chain estimates previously tipped Apple's 5G iPhone, likely to be called iPhone 12, to ship between 30-40 million units.

MLB All-Star Game cancelled; Dodgers to host in '22
Another player has opted out of the 2020 baseball season, and it's a pretty big name. The 2020 MLB All-Star Game has been canceled due to the coronavirus pandemic.

Bollywood Mourns The Death Of "Masterji" Saroj Khan
It was in the 1980s and 1990s that she became a household name across India for her collaborations with Madhuri Dixit and Sridevi. The popularity of Ek do teen actually spurred the introduction of the choreography category in many a Bollywood award function.

Championship Wigan Athletic enter administration
If the sanction were applied now , they would drop to the bottom of the table. "So we're quite positive". The other two are Paul Stanley and Dean Watson.

UK PM's father Stanley Johnson within rights to visit Greece - minister
Boris Johnson's father has been criticised for travelling to Greece throughout the coronavirus lockdown. I came here to have a quiet time, to organise the house, so I'm not 100% up to speed".

Liverpool FC, Man United set to watch 22-year-old Bundesliga star
It is important in the next six Premier League games to stay fit so when we play important games we are ready'. We wanted to win the Premier League but we couldn't, so it is OK, we are going to fight for the others'.

Flow Creative works on Kindness campaign for Mental Health Awareness Week
May is the Mental Health Month, and it is very timely to give this information to keep you mentally healthy. The SFA say mental health issues affect 25% of adults in Scotland each year.

Brie Larson Launches YouTube Channel and Opens Up About Social Anxiety
Krasinski's Some Good News , which sold to ViacomCBS in May, highlighted uplifting stories from fans and followers. It doesn't mean that there isn't also silly content, that there's ways for me to express myself personally.

Apple's new Apple Card website lets you pay your bill online
Not being able to pay online or manage their card from a browser has been a frustration for many. From the left-side navigation, you can browse your past statements or download them as PDFs.

Two Words Will Be Changed When Hamilton Comes To Disney+
The show was filmed in July 2016 with the original cast at The Richard Rodgers Theatre on Broadway, according to the press release. " Hamilton is the story of America then, told by America now".

ECB Board approve increase in Unqualified cricketers from 2021 mens county season
The ECB's Performance Cricket Committee (PCC) made the recommendation to the ECB Board, which approved the changes this month. Johnson had previously described the cricket ball as a "vector of disease" but said the dangers were more widespread.

Djokovic, wife Jelena test negative for COVID-19
Djokovic has been under fire in recent days due to the lack of social distancing norms followed during the Adria Tour . The criticism of the world number one has been fierce, but Raonic has urged people to resist the urge to judge.