PointsBet and Detroit Tigers join up to enhance fan engagement

Ballpark Sunsets at Comerica Park

The partnership deal between the Detroit Tigers and PointsBet was announced the same week that the Michigan Gaming Control Board (MGCB) opened the online sports betting licensing application process. The partnership grants PointsBet with the right to use official Major League Baseball data and logos within its products. The MGCB hopes to roll out online gambling at the end of 2020 or in early 2021.

PointsBet is the first sportsbook to land a Major League Baseball team sponsorship, signing a multi-year agreement to be the official gaming partner of the Detroit Tigers.

In 2019, PointsBet offered services in the USA, offering betting on individuals at-bats during Major League Baseball games.

PointsBet is available in the U.S.in New Jersey, Iowa and in, and soon in Colorado and IL.

PointsBet's partnership in MI is with Lac Vieux Desert Public Enterprise, an entity of the Lake Chippewa native American tribe.

Offering a unique type of bet called "points betting", PointsBet lets a bettor wager on who wins and by how much to maximize his or her chances of winning more money, according to its website.

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The other major sports leagues and teams in the US are also embracing sports betting. The three casinos in Detroit opened retail sportsbooks on March 11, but the coronavirus pandemic closed them all just a few days later on March 16. The tribal casinos have recently started reopening, but no date has been set to reopen the Detroit casinos.

Online sports betting in MI could go live by the end of this year.

"We are thrilled to welcome PointsBet as a gaming partner of the Detroit Tigers", said Chris Granger, president of sports and entertainment for the Tigers' ownership group.

The MLB has been actively embracing sports betting in the last few months. He said: "As we usher in legal and responsible sports betting, we look forward to the fan-friendly enhancements that it will make to the game-day experience in and around Comerica Park".

"PointsBet operates in rare space within the industry by owning our technology environment from end to end, which allows us to be extremely nimble on product innovation and personalised offerings to complement our app's market-leading speed".

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