Apple buys machine-learning startup Inductiv

Apple Acquires ML Startup 'Inductive' That May Help Improve Siri

Apple has been upgrading the underlying technology that goes into the Siri digital assistant and other AI-powered products. Prior to the purchase, Inductiv created technology that used AI to automate identifying and correcting errors in data for machine learning purposes.

Apple confirmed the purchase with one of its typical takeover statements: "Apple does buy from time to time smaller technology companies and we generally do not discuss our objective or plans".

Adding to the list of artificial intelligence related portfolio, Apple (NASDAQ:AAPL) has acquired machine learning startup Inductiv.

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The startup's employees recently updated their LinkedIn profiles to state that they are now working for Apple Inc., and that they have begun working for Cupertino in April or May. Previously, at the beginning of the year, 9to5MAC had reported that Apple had bought NextVR which is a firm with several years of experience in having paired virtual reality with both entertainment and sports. Bloomberg suggests that the company's engineering team - based in Waterloo, Ontario - are now working for Apple. Apple launched Siri back in 2011 on the iPhone 4S, long before Amazon introduced Alexa and Google launched the Google Assistant.

Apple has also landed deals for a number of other AI and data companies in recent years, including, Tuplejump, Laserlike, Turi, and Perceptio. Apple also pledged to change practices after it was revealed to use human contractors to listen to audio recordings of its users talking to Siri - just like its rivals.

Apple is continuing its string of AI startup acquisitions, this time to improve Siri's performance. It also acquired Voysis in April, a company with technology for more accurately understanding natural language.

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