Google Begins Rolling Out New Clothing Shopping Feature on Search

Pointy makes software that enables small retailers to put their stock online- without the need for a full e-commerce system

"For all the hype around e-commerce and the media narrative of "retail apocalypse", people still make the vast majority of their purchases in local stores", Mr Cummins said when describing Pointy.

The box recognizes only standard UPC-type codes used by manufacturers.

The service works with point-of-sale systems from new operators such as Clover and Square, and Pointy also supports several other systems.

Interestingly, this is Pat Cummin's - the co-founder of Pointy along with Charles Bibby - second exit to Google.

To find out more about the acquisition of Pointy by Google jump over on the Pointy blog via the link below.

It added that the Irish firm had helped thousands of local merchants display their product data within Google.

Information What are Pointy's technologies?

Products that have not been scanned for a long time will be removed from a retailer's Pointy page automatically.

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Google is now rolling out the ability to see popular products from your web sites for free. What it does is it approximates the stock count based on purchasing patterns.

Google wants to make it easier for you to find your style and browse for clothes directly in Search. "They're taking the friction away from having to digitize physical content for product catalogs".

"However, there are also potential applications beyond e-commerce".

Google previously attempted to take on Amazon with Google Express, but that effort failed. Now Google will be changing the way we do online shopping too.

Google (GOOG) on Tuesday announced that it is acquiring Pointy, an Irish start-up that helps local retailers compete with Amazon (AMZN), for an undisclosed sum. Now with the shops products online, you or I could be searching for something on Google and Pointy will be able to direct you to the business where you can buy the item you desire. "For most, this will likely be a reasonable trade-off", he said.

Brick-and-mortar retailers increasingly are investing in technology to remain competitive.

"Retailers just don't have the time to create digital stores as well", he said.

For example, you could search for things like "running shoes" or "women's leather belt" or "wide-leg trousers", Google explains, then be presented with a selection of items in a new, visual guide. However, "once the investigation is over, I'd anticipate that pivot".

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