Head Start on Holiday Deals Tempers Black Friday Frenzy

Kena Betancur Getty Images Shoppers arrive at Macy's store on as Black Friday sells starts early on Nov. 28 2019 in New York

The NRF has predicted that United States consumers will spend an average of $ 1,048 this year, an increase of about 4 percent they said they would spend last year.

The spending estimate from Adobe Analytics, which measures gross sales from the 80 of the head 100 U.S. outlets, changed into a 20 percent make bigger from a yr ago, Reuters reported.

The online deals also are expected to translate into sales at brick-and-mortar stores, Woosley said, noting an increase in "BOPIS" - buy online, pickup in store - activity.

For years Black Friday has marked the official kickoff to the holiday shopping season and the time of year when shoppers get focused on holiday spending.

USA online shoppers spent US$4.2 billion on Thanksgiving, up by 14.5 percent from previous year and reaching a record high, according to the web analytics tool Adobe Analytics.

Macy's Herald Square opens its doors at 5pm on Thanksgiving Day for thousands of Black Friday shoppers in search of fantastic sales and doorbuster deals on November 28, 2019, in NY.

This year, the NRF is expecting more than 165 million people to shop nationwide over the five-day holiday weekend.

It is predicted that online sales for Black Friday, the day after Thanksgiving, will hit US$7.5 billion. However, it is increasingly turning into a day when shoppers do not necessarily flock to stores but spend heavily online.

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"Consumers are in good financial shape and willing to spend a little more on gifts for the special people in their lives this holiday season", said Matthew Shay, Chief Executive of the National Retail Federation.

"We've seen many merchants start their promotions pretty much right after the trick-or-treaters have gone to bed", said Lauren Bitar, head of retail consulting at analytics firm RetailNext.

Black Friday is expected to once again be the largest shopping day of the season, followed by the last Saturday before Christmas, according to MasterCard SpendingPulse, which tracks spending across all types of payments including cash and check.

The authors of the report also said 24 percent of Thanksgiving period shoppers "will be into travel/dining - socializing away from home [e.g., travel, hotels, restaurants]" during the holiday weekend.

The American holiday shopping season was officially opened with a flood of "Black Friday" promotions, but the insane crowds of the past have thinned out with the rise of e-commerce. Workers at Amazon in Germany went on strike for better pay.

Jill Renslow, senior Vice President at Bloomington, Minnesota-based Mall of America, reported that traffic on Black Friday should exceed the 240,000 count from a year ago.

In the US, attention Friday turned to malls, which are fighting for traffic as online shopping grows.

Analyst Rod Sides of Deloitte LLP says Black Friday shopping is off to "a really good start". Global online revenue rose ever faster.

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