WhatsApp launches 'Catalogs' for small Indian businesses

WhatsApp launches 'Catalogs' for small Indian businesses

By using this feature, the business owners can have their own product store or portfolio right within WhatsApp without sending their customers to an external site.

Availability: For now, the catalog feature is available in India, Brazil, Germany, Indonesia, Mexico, the United Kingdom and the USA, on both Android and iOS.

Retailers build their virtual storefront using the WhatsApp Business app, but you can browse them using the standard version of WhatsApp you already have installed for messaging family and friends.

Naturally, the catalogue displays the products with descriptions and price for customers' references. By being able to provide all such information on WhatsApp eliminates the need to go to the business' website and directly place the order through the Facebook-owned app. The company has been steadily adding features to the app, and the latest addition is one that should help small and medium sized businesses quite a bit.

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WhatsApp, in an attempt to make it easier for small businesses to connect with customers and grow, has now launched a feature that the chat giant's calling a "catalogue feature" for businesses.

Earlier, businesses could only share photos of products with customers one at a time and send information individually. In a nutshell, catalogs are for businesses to create and showcase their products and services. Since WhatsApp has 1.5 Billion active users right now, it is obvious that businesses would want to take advantage of the platform's reach. This feature will be rolled out around the world pretty soon. You can also assign a unique product code to each listing so that customers can easily refer to what they are looking for. The Instagram feature lets interested users click the "checkout" option on the items available for sale and pay for the same within the app.

In your chats with a customer, you can tap on the attachment option inside the text box and find the Catalog option there.

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