Nikes Filled with Holy Water Sell Out Immediately at $3,000-a-Pair

The shoes merge sleak sneaker culture and Christianity

A one of its kind limited-edition holy water-filled sneakers went out of stock within a few minutes and that too at a colossal price of United States dollars 3,000.

And right now, the current hottest kick around is a customized pair of Nike Air Max 97s that promise to let you walk on water-literally. The shoebox also displays an angel and a seal resembling the official papal seal.

"I said, 'What would a collab look like with Jesus Christ?"

A LIMITED-EDITION trainer filled with holy water in the soles and blessed by priest has sold out within minutes of hitting the shelves. "You could say Jesus is the most influential person of all time".

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The company then followed the tried and tested practices of so many past fashion collaborations by generating interest and intrigue in their launch through celebrities and influencers, sending just a few pairs out to high-profile social media users ahead of the public release.

The words "MT 14:25" (an abbreviation for, Matthew 14:25, the Bible verse in which Jesus walks on water) are printed along the outer-facing side of the sneaker and MSCHF added a single drop of blood the tongue of the shoe to symbolize the blood of Christ.

"We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that [advertised] a beverage company that sells iced tea at bodegas", Fox News quoted the head of commerce Daniel Greenberg as telling the New York Post.

Other design flourishes include "MSCF" stamped on the back of the left shoe, which stands for the Brooklyn-based studio responsible for the shoes, and "INRI" on the left, which stands for Iesus Nazaraeus Rex Iudaeorum, or "Jesus the Nazarene, King of the Jews" in Latin.

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