E3 2020 could rebrand as 'fan and influencer festival'

E3 2020 could rebrand as 'fan and influencer festival'

They are also being put in place to to combat such happenings as Sony/PlayStation not attending the show and Microsoft mostly holding its own events at the Microsoft Theater across LA Live.

The only thing anyone remembers about this year's E3 is Keanu Reeves (and maybe the Punisher's dog), so it's not surprising that the ESA wants to add more star power. As reported by GameDaily, it looks as if the organiser is looking to do exactly that - though what it has planned might not be to everyone's tastes.

It would seem that United States video games trade body The Entertainment Software Association (ESA) wants to switch up its flagship E3 event. That's on top of introducing eight "experience hubs" into the show floor between more conventional booths.

The Cork public are urged to join Friday's Climate Strike march
Additionally, "SOMA Action supports the members of our Student Leadership Committee who helped organize this important effort". Students in Cork have been leading the way on climate advocacy in Ireland.

This comes as the ESA's membership has agreed to allow a further 10,000 consumers to attend shows from 2020 onwards, bringing the total number of gamers coming to E3 to 25,000. To compensate, an industry-only day has been proposed for the event's opening Tuesday. The transparency of funding for partnerships at E3 remains to be seen, but this is certainly an aspect of the event worth keeping a close eye on. Typically E3 is pitched as a trade event, allowing just 15,000 consumers to attend E3 2019.

There are some better ideas amongst the buzzword-laden garble - like a Disney FastPass-esque system to help deal with lines, or "queuetainment" (a dumb word, but an effective tool) to entertain those stuck waiting to play the newest Federation Internationale de Football Association - but they also boldly suggest appearing charitable/socially conscious for the sake of drawing goodwill and attention, which is something that all organizations do to some degree, but it's interesting to see them so bold-faced about it. That won't eliminate queues altogether of course, and the rebrand pitch posits some kind of "queuetainment" (seriously their words) in an effort to keep those waiting in line for demos entertained. How transparent the ESA would be about these potential paid media partnerships would of course be a crucial factor in E3's future, and the idea is always raising more than a few eyebrows.

It's worth noting that the fact that this has been pitched does not necessarily mean it will come into action, however E3 has been shifting more towards a consumer focus in recent years.

Related News:

  • Israeli leaders warn of possible third election amid political deadlock

    The two must sides must now come together to form a coalition government or else face an unprecedented third election. With almost all votes counted Thursday, Blue and White stood at 33 seats in Israel's 120-seat parliament.
    Rockstar Games Launcher Lands On PC With Free GTA San Andreas

    Rockstar Games Launcher Lands On PC With Free GTA San Andreas

    You can download the launcher directly from Rockstar , and if you do, you'll get a free PC copy of GTA San Andreas . The app is now only supported on Windows and other features include automatic game updates and cloud saves.
    Dutch central bank boss denounces new ECB measures

    Dutch central bank boss denounces new ECB measures

    Major economies in the area have seen clear signs of slowdown amid worldwide trade frictions and political uncertainties. Markets believe there is a near certainty the Fed will cut rates for a second time at its next meeting September 17-18.
  • Eli Manning benched by the Giants, rookie quarterback to start Sunday

    Eli Manning benched by the Giants, rookie quarterback to start Sunday

    The most likely scenario for Eli Manning is that he will ride out the season with the only team for whom he ever has played. I think the only thing you can control is your attitude and the decisions you make and the mindset you have going into it.
    Nokia 7.2 with 48MP camera, gradient colours official in India

    Nokia 7.2 with 48MP camera, gradient colours official in India

    The key highlights of the phone include its premium build, the 48MP rear camera, and a stock Android upgradable to Android 10 . The primary camera is a 48-megapixel sensor, 8-megapixel 118-degree ultra-wide lens and a 5-megapixel depth sensor.
    HTC announces launch of Vive Cosmos VR headset in India

    HTC announces launch of Vive Cosmos VR headset in India

    With a flip-up display, the Cosmos also comes with an improved design over HTC's original Vive headset, according to the company. This will be HTC's first VR headset which will be shipping with the company's new Vive Reality System rather than SteamVR.
  • Hurricane Dorian strengthens to Category 3

    Hurricane Dorian strengthens to Category 3

    Florida Republican Governor Ron DeSantis was in West Palm Beach warning residents to pay attention to upcoming evacuation orders. Along with the unsafe winds, the storm was expected to drop 6 to 12 inches (15 to 30 cm) of rain on the coastal United States .
    Call of Duty: Mobile Global Launch on October 1

    Call of Duty: Mobile Global Launch on October 1

    In order to lure millions of PUBG players to the Call of Duty Mobile , the game also has a third-person perspective mode. You can play on Nuketown too, because it cannot legally be considered a Call of Duty game unless it has Nuketown .
    Women's period tracking apps are sharing intimate data with Facebook

    Women's period tracking apps are sharing intimate data with Facebook

    Namely, they don't share information about your body and mental health with Facebook and its vast advertising network. On top of that, users of the app can input health data relating to how they feel on a certain day.
  • 'Palpable' risk of no-deal Brexit remains - Juncker

    'Palpable' risk of no-deal Brexit remains - Juncker

    Britain's parliament is now suspended at Johnson's initiative in a move being challenged in the country's Supreme Court. Eadie called the decision to shut down Parliament "inherently and fundamentally political in nature".
    Fire erupts on field before game between Colts and Titans in Tennessee

    Fire erupts on field before game between Colts and Titans in Tennessee

    Brown short of the first down marker on second down and then chose to spike the ball again to stop the clock on third down. Tajae Sharpe stepped back shy of the first down marker on one series as the Titans bungled their way to a three and out.
    Jaguars glad Doug Marrone went for the win with two-point play

    Jaguars glad Doug Marrone went for the win with two-point play

    After a humiliating defeat to the Kansas City Chiefs in Week 1, the Jacksonville Jaguars have the opportunity to make amends. The Jaguars selected Ramsey fifth overall in the 2016 draft and he blossomed into a first-team All-Pro in his second season.

Most liked

Panthers QB Newton aggravates foot injury
Considered a sleeper team by some coming into this season, the Panthers have gotten off to an 0-2 start. Carolina next plays the Arizona Cardinals on September 22 at 4:05 p.m.

Tour bus plunges off cliff near Shandon, one dead and seven injured
The Northeast Mississippi Digital Journal was among the first to confirm David Turner's death as he was from Oxford, Miss. Six patients are being taken to local hospitals, one is being flown to a trauma center in Northern California.

New Zealand 'is still the team to beat'
The World cup kicks-off this Friday with hosts Japan taking on Russian Federation at 10.45pm. But Hansen said it wouldn't work, adding the referees "are not stupid people".

Lampard, players look to play down Chelsea penalty incident
Valencia came and stopped us playing the way we wanted so you have to give them credit. "Football is like that". The coach did a great job here, he will always be remembered and his name will be in the club's history.

Respiratory illness linked to vaping reported in London, Ont. youth
Numerous victims have self-reported using both nicotine and THC products, while about one-fifth have reported using only nicotine. In the OR death, the victim is thought to have used THC oil purchased from a legal vape shop, rather than off the black market.

Exit polls: Netanyahu in fight to maintain power in Israel
With almost all votes counted Thursday, Gantz's centrist Blue and White party stood at 33 seats in the 120-seat parliament. He used the same power to deny Netanyahu a governing majority after April's election, leading to the do-over vote.

Mauricio Pochettino accuses Tottenham players of 'disrespect' after Olympiacos draw
No team has conceded more Champions League goals (21) than Tottenham since the start of last season. When we don't show that intensity the competition demands we struggle.

'Messi done enough in Barcelona return'
Marco Reus had his penalty kick saved by Marc-Andre Ter Stegen just minutes before Messi came on. Luis Suarez did not play because he chose to have surgery in order to go to the Copa America.

SUGGESTED XIs: Manchester United host Astana in opening Europa League tie
Jesse Lingard and Diogo Dalot are also available for selection but Daniel James , Luke Shaw , Paul Pogba and Anthony Martial miss out.

Officials warn idiots venturing out into Hurricane Dorian to stay inside
The hurricane center issued a hurricane watch for Florida's East Coast from Deerfield Beach north to Altamaha Sound in Georgia. The hurricane is heading for the USA state of Florida, where thousands of people have already been evacuated.

"60 Minutes" correspondent Lesley Stahl pens tribute to Cokie Roberts
Her first job was at the Washington television station WRC-TV, where she hosted a public affairs program called Meeting of Minds . She persuaded me to have a child, by proving that you could be an attentive mother, as she was, AND have a big career.

Big Bang Theory streaming exclusive with HBO Max in $1 billion deal
TBS was a major factor in determining how the sale of " The Big Bang Theory " played out. Financial details of the HBO Max streaming sale were not disclosed.

Intel Inspector General isn't sharing details of whistleblower complaint
Trump chose Maguire to become the acting director of national intelligence when Dan Coats stepped down last month. After fielding the complaint on August 12, Atkinson submitted it to Maguire two weeks later.

Jets’ Gregg Williams on Beckham accusations: ‘Odell who?’
Sam Darnold said he's already feeling better after he was ruled out indefinitely due to being diagnosed with mononucleosis. Remember Odell Beckham Jr .'s expensive watch? Former Georgia Bulldog running back Nick Chubb is off to good start.

Trump says he will strip California’s clean-car authority
The fight over highly technical emissions rules will play out in the political arena where the issues are more visceral. The White House's proposal will dial the figure back to 37 mpg, essentially freezing all increases at 2020 levels.