EBay responds to Amazon Prime Day with brand outlet, 'hot deals' sale

An Amazon Prime truck

Taylor Swift performs onstage at the Prime Day concert at the Hammerstein Ballroom in NY. The lineup also includes three other talented ladies - Dua Lipa, SZA and Becky G. Yahoo Finance crunched the numbers and took a look at Amazon's stock performance relative to the broader market for the seven days prior, one day prior, one day after and seven days after Prime Day. "We're looking forward to celebrating Prime Day with this can't-miss, one-of-a-kind event".

The resemblance between Target's Deal Days marathon and the 2019 Amazon Prime Day festival are striking and pretty much impossible to ignore, but just like eBay, Target is embracing and even inviting comparisons, highlighting its biggest advantage over the competition.

A refresher on Amazon Prime Day: it's basically like a giant Black Friday shopping day but in the middle of summer.

Presented by Amazon Music, exclusively for Prime members, the Prime Day Concert 2019 can be streamed via Amazon Prime Video starting at 9 p.m. ET.

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Prime Day starts at midnight on Monday, July 15, but the party got underway last night in NY with a free streamed concert from Taylor Swift. Here's what you need to know. You can watch Prime Video on virtually any mobile device and most smart TVs, streaming sticks and boxes. The concert will be available to watch on-demand after the live show for a limited time, which will include select songs from each performance. Based on past Prime Days, expect the deepest discounts to be on Amazon devices, like its voice-activated Echo speakers and Kindle e-book readers.

Not only does Prime Day drive massive traffic to Amazon.com, it's a great way to sell Amazon products and rack up new Amazon Prime members.

In a head-on race with Amazon, Target will host "Deal Days" on July 15 and July 16 (the same dates as Prime Day), offering up to 40 percent off on furniture, small kitchen appliances, toys, sporting goods and bedding products.

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