Burger King is market testing a meat-free Whopper from Impossible Foods

Well, no. The plant-based patty can't quite hit the inherent juiciness of the original's piece of beef, and the dryness of the Impossible patty became more apparent during a comparison taste-test performed under the rigorous scientific conditions required by RFT's editorial guidelines - that is, alternating bites whilst double-fisting burgers in the parking lot. The Impossible Whopper will also have to deal with consumer skepticism as larger companies move into the meat alternatives market.

"We've done sort of a blind taste test with our franchisees, with people in the office, with my partners on the executive team", Burger King's North America president, Christopher Finazzo, told Reuters.

Sure, the launch of the Impossible Whopper on April Fool's Day feels like a corporate stunt and desperate tie-in to a holiday already made insufferable by brands.

Microsoft's flagship Windows 10 Surface Book 2 range quietly adds new model
Unlike the Core i7 model, however, this version does not include an NVIDIA GTX GPU and instead relies on Intel HD Graphics 620. This is a considerable power bump from the existing dual-core seventh-gen Intel i5 CPU but without any raise in price.

Burger King is testing meatless burgers in 59 restaurants in Missouri. White Castle offers an Impossible slider, according to Impossible Foods. The start-up also flattened its patties to make them look as Whopper-y as possible, and created an entire production line exclusively dedicated to Burger King. Say hello to the Impossible Whopper.

The Impossible Burger, which Vox called "not particularly healthy" in an explainer late previous year, is made "mostly of wheat and potato proteins, coconut oil and heme".

The Impossible Burger made for Burger King will contain the same ingredients but be reshaped to more closely match the flat shape of the Whopper patty, according to The New York Times. The new formulation, according to the tech magazine, can better withstand the rough treatment that patties, beef or otherwise, receive in a fast-food environment. Red Robin has just introduced an Impossible Cheeseburger at its 570 locations, and this year Carl's Jr. rolled out the Beyond Famous Star, a vegetarian version of its signature burger featuring a plant-based patty from Beyond Meat, at more than 1,000 locations. That version is being used in Burger King's Impossible Whoppers. Unlike veggie burgers, Impossible burger patties are created to mimic the look and texture of meat when cooked. McDonald's Corp., the world's biggest fast-food chain, sells soy-based burgers in Finland and Sweden.

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