Man United hero David Beckham launches grooming brand inspired by treble

Breaking David Beckham Is Launching a Line With L'Oréal — See the Products Here First

This just in: along with being an ace footballer, hunky dad to four lovely children and mister to Posh Spice, David Beckham is all set to add a new title to his belt - that of the male grooming world's hot new icon.

"I created House 99 to give the inspiration as well as the right products to experiment and feel completely at home doing so", he shares. "It's about being comfortable, trying new things and shaping your next look", he said in a statement. As the men's grooming market continues to explode, it's wise for a celebrity with Beckham's reach to explore the opportunities therein.

Back in 2016, the L'Oréal group announced a major collaboration between its Biotherm brand and David Beckham, leading to the creation of a skincare range. It will debut with 21 products offering expert and diverse solutions for all hair and skin types, tried, tested and approved by Beckham himself, which focus on the "modern man's daily style regime", covering hair, beard, skin and body. A half-assed skin-care line this is not.

Operations at JFK Airport slowly return to normal
Meanwhile 38 of the scheduled departing flight between 6am and 11.59am are now delayed, and a further nine have been cancelled. Tracking site Flightradar24 said at least 12 global flights had been waiting, around two to four hours, for a gate to deplane.

The 42-year-old told WWD that the number 99 holds personal significance for him - both "as a person [and] as a sportsman" - as 1999 marks the year son Brooklyn was born, the year he won The Treble with Manchester United and also the year he got married to the one and only Victoria Beckham. With this debut range, David Beckham hopes to provide the tools men need to create new styles and experiment with their look.

All the ingredients featured in the products have been chosen specifically by Beckham for their reputation as health-boosting ingredients. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. "Welcome to the house".

Harvey Nichols will stock the brand ahead of its global launch, and is due to retail it exclusively from 1 February in stores and online, before it rolls out more widely.

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