JUSTICE LEAGUE's ROTTEN TOMATOES Score Won't Be Revealed Immediately

Justice League

In any case, Warner Brothers appears to be on Brett Ratner's side in this one instance, taking an unprecedented precaution with its forthcoming tentpole flick, Justice League. Conversely, if a score is rotten, the delay could prove a blessing.

There's a new wrinkle when it comes to Rotten Tomatoes, the online review aggregator that wields substantial sway over which movies consumers see. According to The Hollywood Reporter, the delay is thanks to Rotten Tomatoes' new Facebook streaming show "See It/Skip It", which airs late on Wednesday nights/early on Thursday mornings, depending on your time zone. Since the show's launch, it's hosted the score reveal for A Bad Moms Christmas and announced a score for Star Trek: The Original Series. The link between Tomatometer scores and box office returns varies by film - a high score may boost a smaller film's chances of success, for instance. Batman v Superman: Dawn of Justice received a 27 percent rating past year and Suicide Squad got just 26 percent.

Wonder Woman was both a blockbuster and a darling on Rotten Tomatoes with a 92 percent rating, but it's likely that Justice League has more in common with Batman v Superman, considering Zack Snyder directed both. But by delaying the score reveal, it won't be on Rotten Tomatoes until mere hours before the first showing of the movie.

Justice League
JUSTICE LEAGUE's ROTTEN TOMATOES Score Won't Be Revealed Immediately

People can still read reviews of Justice League 24 hours before the Tomatoscore reveal on See It / Skip It. However, it should be noted that Warner Bros. owns a minority stake in Rotten Tomatoes' parent company. That doesn't give potential viewers long to decide whether to buy tickets over the weekend.

It's worth noting that Justice League's Rotten Tomatoes score has by no means been locked in yet, and may well rise or fall substantially from here, depending on the next wave of reviews for the film. That changes the site's scope - and if consumers play along, the effect on movie criticism itself could be far reaching.

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