Alibaba Posts $13B in Sales Within First Hour of 2019 Singles’ Day

Singles’ Day on 11/11 marks the busiest online shopping event of the year

Almost a quarter of USA retailers plan to run promotions for Singles Day, according to Adobe, which surveyed more than 400 US retailers with annual sales in excess of $500,000.

A year ago on Singles' Day NZ Post delivered nearly three parcels a second, but despite the commercial success of the shopping day, here and around the world, many Kiwis still don't know what it is.

It's "11/11", also known as "Singles' Day" or "Double 11", a 24-hour shopping frenzy hosted by the Chinese e-commerce giant Alibaba.

Akin to Black Friday and Cyber Monday in the United States, Singles' Day has been promoted as a shopping fest by Alibaba Chairman and CEO Daniel Zhang since 2009, growing rapidly to become the world's biggest online sales event. It is now considered a significant event in the global retail calendar.

But despite the shopping festival's commercial success for local retailers, 73 per cent of New Zealanders have not heard of Singles' Day, according to price and product comparison site PriceSpy.

This year, more than 200,000 brands are participating, Alibaba said.

Abraham scores again as Chelsea beat Palace
The win was the sixth in a row in the Premier League for the young Blues, who are comfortably in the Premier League's top four. With 23 points from its first 11 games in the Premier League, the team is also proving it can be competitive and fun to watch.

This year, the event generated $123 million of gross merchandise value for Lazada, representing a 171 percent increase since last year's Singles Day. "That's an average of nearly three parcels a second".

"Online shopping grew 16% in 2018 - that's eight times faster than in-store shopping", says Bryan, "NZ Post will also be investing significantly in the parcel network over the next three years to continue to meet this growth". Past year we delivered over 14.5 million parcels during November and December.

The whopping sales generated on this day has over the years lured an increasing number of US retailers, who have been struggling in their own territory with slowing sales in the last couple of years.

A new record is expected again this year, despite a slowing economy partly due to the US-China trade war.

Overall 1.8 million New Zealanders shopped online in 2018, spending a total of $4.2 billion.

NZ Post delivered more than 78 million parcels previous year.

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