Ariana Grande is suing Forever 21 for look-alike make-up campaign

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Grande allleges that she and her team were actually in talks for an endorsement deal with Forever 21 and Riley Rose from late 2018 to early 2019, but it never came to fruition because the company wouldn't chalk up enough money to use her name and likeness.

"Rather than pay for that right as the law requires, defendants simply stole it", she said in the complaint, which was filed in federal court in California.

The "market value" for a single Instagram post from Grande "is well into six figures", though she "commands in the mid-seven figures to over eight figures for longer-term endorsement deals", the complaint added. Grande is seeking "no less than $10 million" in damages from Forever 21 for misappropriating and profiting from her "influence and star-power for approximately 14 weeks".

The singer's lawyers argued that the company allegedly violated her rights by launching a misleading campaign across its website and social media platforms in January and February that capitalized on "Thank U, Next's" success and imagery from its corresponding music videos.

The items feature her name, music and likeness that can lead her fans to believe she supported the products.

Ariana Grande is suing Forever 21 for look-alike make-up campaign
Ariana Grande is suing Forever 21 for look-alike make-up campaign

In "7 Rings", Ariana Grande (left) sings "I want it, I got it". The Grammy victor has been breaking with tradition over her music releases and blasted the Recording Academy earlier this year after it disagreed on her performance at the Grammy Awards.

Fast forward a few months later and advertisements for Forever 21 sees a model who looks a lot like Ariana and is also wearing similar staple looks from her "7 Rings" video.

Examples of what the lawsuit says are unauthorized posts depicting singer Ariana Grande published by Forever 21 and Riley Rose. The color scheme of the ad also matches the music video: neon pink and purple.

In a statement on Tuesday, Forever 21 disputed the allegations but could not comment further on pending litigation.

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