Nike is now peddling a shoe subscription service

Nike Adventure Club

Parents will have the option to order shoes for sizes 4C to 7Y (for kids aged roughly two to 10) on a monthly, bimonthly or quarterly basis, costing $50, $30 or $20 per month respectively.

"Twice a year we'll send you a pre-paid shoe bag that you can fill with any shoe from any brand and ship it back to us", said Cobban. You would think that by now there would be a popular subscription service that provides shoes for the youth but, leave it up to Nike to create the first-ever children's sneaker club. Each box will have the youngster's name on the side and will include stickers and a guide for games and activities, as well as a bonus gift, such as a drawstring backpack. If you're ready to replace it, send it back and Adventure Club will send the next pair of your choosing. Nike is seeking to ease that burden with its very first subscription service, Nike Adventure Club. More than 100 different styles are available, and three tiers of the service range from 4 to 12 pairs per year.

According to a Nike press release, "The experience of shoe-shopping for young kids is deceptively complex".

Kids' feet are constantly growing, so the need to buy expensive shoes for them is a continual thing that lasts years. Nike says that you'll save $10 per pair on that highest tier, but any way you want to frame it, that's a lot of shoes. Nike said it plans to donate or recycle the returned pair.

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CNBC suggested Nike could be developing a subscription service for runners, as well as sneaker junkies clamoring for the latest from Nike.

As part of the project, Nike is partnering with non-profit KaBoom to build one new playground a year in underserved community neighborhoods near its stores.

Walmart Inc and Macy's are already using the subscription model for beauty products to keep consumers interested in a market that is flooded by online specialty retailers and Amazon.com Inc.

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