Google Launches Shoelace App, Connects People With Shared Interests 07/12/2019

Google’s taking another crack at building a social network

After numerous high-profiles failures, including Google+, the search giant is (sort of) trying its hands again at social networking with its latest app called Shoelace.

According to Android Police, Shoelace seems to have a lot in common with Schemer, another location-based social network that Google launched in 2011 and canned in 2014. After the shutdown of platforms like Orkut, Google Buzz, and Google+ (and the shuttering of messaging services like Allo and Google Wave) it appears that Google is testing out yet another social network, this one called Shoelace. The app was created by Area 120, a team within Google that handles the development of experimental projects. In this sense, it is a bit like Tinder, in that it tries to match you with people with similar interests, and help you organize events around those interests. Unlike most social networks, the core idea behind Shoelace seems to be focused on meeting new people in person, not necessarily just online. The app asks users for their interests and then recommends a series of "hand-picked" local activities.

Contradicting most expectations, Google has announced Shoelace, a social networking app that lets people connect using different activities. Well, as per the website, "The whole premise of Shoelace is to tie people together based on their interests - like two laces on a shoe".

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What do you think about this? There is no web version, while the app is available on Android 8.0 and up, and iOS 11 and up.

While Google says it plans to eventually bring Shoelace to cities around the USA, there seems to be no immediate thoughts of launching the service internationally.

According to Android Police, Google is working on a social networking site which has a amusing name: Shoelace.

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