Build-a-Bear Workshop changes 'Pay Your Age' promotion

Build-A-Bear Pay Your Age Day is back, but things are different this year

More than 200,000 guests around the world are expected to receive tickets.

Last year, the "Pay Your Age" event saw parents flock to stores across the country, where they were promised they could buy a bear for the same amount of the pounds as the kid's age.

This year, it's all going to change.

That experience - offered "at no additional charge!" - includes a Birthday Heart ceremony, a birthday sticker and party hat, a birthday-cake photo prop and the chance to ring the Birthday Bell to "announce their birthday to the entire workshop".

"Per local authorities, we can not accept additional guests at our U.S. Build-A-Bear Workshop locations due to crowd and safety concerns", the company said in a message on its website past year.

First, make sure you're a member of the Build-A-Bear Bonus Club.

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The deadline to enter for a ticket is June 16. There's a limit of two bears per ticket.

Last summer, Pay Your Age Day was a one-day event held in U.S., Canadian and U.K. Build-A-Bear stores that ended abruptly due to crowd sizes.

Additionally, 10 people will win the Count Your Candles Sweepstakes grand prize of a birthday party experience to use any time in the next 12 months.

Whoever gets a ticket can bring up to two children to a participating Build-A-Bear Workshop at one of two redemption periods during that week.

Patrons can enter a sweepstakes for a chance to win a "Pay Your Age" ticket. "We have closed lines in our stores", the company tweeted in July.

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