Long-awaited video service expected from Apple today

The Morning Show Apple stage

The new streaming service, also known as Apple TV Plus, will have original TV shows and movies that reportedly cost Apple more than $1 billion - far less than Netflix and HBO spend every year.

Apple Inc launched Apple Arcade on Monday, the company's game subscription service for mobile devices, desktop computers and "living room" devices.

Beginning in May, customers can subscribe to Apple TV channels à la carte and watch them in the Apple TV app, with no additional apps, accounts or passwords required. "They feature the work of some of the world's best journalists", Cook said, touting the new service, known as Apple News+.

Apple's "It's Show Time" event is scheduled to start at 10 AM PDT or 5 PM GMT.

During Monday's event, Apple also lifted the curtain on a television and movie streaming service, introduced updates to its payment system, and launched a games arcade.

Magazines would now be included in Apple News in a new service called Apple News+, a $9.99/a month service that will give Apple users to 300 magazines, including PMC's own Variety and Rolling Stone, as well as Time, Vogue, People, Sports Illustrated, Fortune, Billboard, Popular Science, National Geographic, New York magazine and the New Yorker. Walt Disney Co.is launching its own service this year, armed with an imposing library that became more formidable with its purchase of 21st Century Fox's films and TV series. But if there's more money in streaming services, I imagine the company would be willing to take that loss.

Abrams Apple
Long-awaited video service expected from Apple today

The event is a pivotal moment for the company, which is rebranding itself as a services company amid a saturated iPhone market.

In June 2017, Apple created Hollywood buzz when it hired Sony presidents Jamie Erlicht and Zack Van Amburg to head its original programming division. Apple brought out several celebrities during its announcement, including Oprah Winfrey, Reese Witherspoon and Steven Spielberg.

"Global News is thrilled to be a part of Apple News", said Troy Reeb, executive vice-president of Broadcast Networks for Corus Entertainment.

"Apple plans on making a new storefront that's much more prominent for those who use Apple TV boxes and other Apple hardware".

Apple says its new subscription News Plus service will not track what you read. In the app, a Today tab contains curated recommendations for magazines and articles. Users will be able to watch shows online, streamed, or downloaded temporarily for offline viewing. A wave of speculation (and the usual strategic leaks) suggested that it's going to unveil either its long-awaited streaming service à la Netflix, a news and information service, or both.

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