Facebook to overhaul ad-targeting system after discrimination complaints

Facebook to overhaul ad-targeting system after discrimination complaints

The decision settles a number of lawsuits against Facebook brought by, among others, the National Fair Housing Alliance, the American Civil Liberties Union (ACLU) and the Communications Workers of America. Facebook has limited the type of targeting advertisers can use when running housing, employment and credit ads, which are categories protected by federal law to prevent discrimination.

Facebook announced Tuesday that it will block landlords and creditors from using a person's demographic data including a person's zip code, gender and age, to target certain groups in online advertisements.

As part of five settlements totalling nearly $5m, Facebook has agreed to make major changes to its ad platform to curb discrimination against people when it comes to employment, housing and financial ads, according to Axios.

Those rights advocacy groups filed a lawsuit past year against Facebook for unlawfully discriminating against certain populations via their ad targeting tools. The new ad policy applies to advertisers targeting U.S. users on Facebook, Instagram and Messenger. It's how they company made US$56-billion in revenue a year ago."There is a lot of pressure on Facebook and its ability to target ads", said eMarketer analyst Debra Aho Williamson.

Furthermore, Facebook will introduce a new tool which will allow users to view and search for all the housing ads in the U.S., even if the ads are not shown to users.

The housing groups conducted investigations in San Antonio, Texas, Miami, and other cities, creating ads that excluded families with children, women, the disabled, African-Americans, Hispanics, and people with certain national origins - all without consumers ever knowing they had been excluded. While the platform has been clamping down on discriminatory misuse of ad tools, it has also been helping businesses extend their reach.

Facebook COO Sheryl Sandberg testifies before the Senate Intelligence Committee hearing on Capitol Hill in Washington Sept. 5 2018
Facebook to overhaul ad-targeting system after discrimination complaints

Discrimination hasn't been Facebook's only problem with ad targeting. Ads for other products will still have access to the same targeting tools.

Facebook chief operating officer Sheryl Sandberg said that inclusivity is a core value for the company and putting a stop to the "long history" of discrimination in the three areas is therefore, a priority.

Given the complexity of ad targeting, Facebook will have a hard time putting up restrictions.

Endlessly customizable ad targeting is Facebook's bread and butter. The Menlo Park, California-based internet giant, criticised for years about privacy breaches, hate speech and its use by Russian Federation and others to interfere with elections, has been under intense scrutiny since last week when an alleged gunman livestreamed the mass murder of 50 people in Christchurch, New Zealand.

Since algorithms train on data from actual usage, they skew towards existing biases for or against the chosen audience.

Facebook reveals more details about how Christchurch terror attack video spread
After the livestream ended, the video was viewed a further 3,800 times before being taken down, Facebook said. But the video was viewed about 4,000 times before Facebook removed it, he added.

Related News:



Most liked

The F.D.A. Just Approved the First Drug for Postpartum Depression
The pill, now known as SAGE-217, is produced from a comparable molecule to the particle used in Zulresso, the Times said. For some women with severe depression , antidepressants or psychotherapy have little effect.

Thiem On Indian Wells Breakthrough: 'It Feels Unreal'
With the win, 18-year-old Andreescu, who was ranked 152 at the end of last season, is expected to reach the WTA top 30. In 2018 he missed out on three championship points as he fell to Argentina's Juan Martin del Potro in the title match.

Packers: Randall Cobb signing with Cowboys, per report
The Dallas Cowboys have reached an agreement to add veteran receiver Randall Cobb to their receiving corps for the 2019 season. Cobb was sidelined for the majority of the 2018 campaign after suffering a hamstring injury and a concussion.

Facebook Messenger Now Rolling Out Message Replies for Threaded Conversations
Since the replies don't interfere with the text thread, the original message remains visible after it's been responded to. Facebook recently announced that it will merge the Messenger, WhatsApp and Instagram.

Cardi B Confirms She's Joining The Cast Of Stripper Revenge Movie 'Hustlers'
In preparation for her role as a stripper, J.Lo went on a 10-day no-sugar, low-carb diet and has been practicing pole dancing. Cardi B's outfit choices are always ~fire~ so her costumes better be as well! "She's f**king Jennifer Lopez ", she gushed.

Man Utd legend Ferdinand: I'd rather Man City win than Liverpool
Pallister though says he has been impressed with Liverpool for keeping up with Pep Guardiola's side throughout the campaign. Rio Ferdinand has taken a dig at Liverpool fans after speaking about the Reds' Premier League title challenge this season.

PM Narendra Modi trailer: Vivek Oberoi starrer promises an intriguing journey
The film has been high on the buzzword ever since its first look was unveiled on January 7 this year. Suresh Oberoi will be playing a fictional character in the film.

Qualcomm launches QCS400 chipsets to power next generation of smart speakers
The chip maker's new QCS400 chipset has not only been created to make smart speakers sound better but also make them, er, smarter. And improved power efficiency of mains-powered speakers and extended battery life of portable speakers is also on the cards, too.

Sixers star Joel Embiid has low key clap back at Terry Rozier
With 13 points that were mostly quiet, he found his impact through passing, rebounding, and defense. "I didn't see it coming". Philly understandably had plenty of motivation going into this game, and both sides brought playoff intensity.

Mammoth tank fire burning near Houston
Still, city and county officials warned that smoke from the fire could cause skin and eye irritation and respiratory issues . Some Houston-area residents were urged to remain indoors as a fire burns at a petrochemicals terminal Monday morning.

Syracuse Coach Jim Boeheim Addresses Frank Howard Suspension
On Wednesday afternoon, new broke that Syracuse basketball star Frank Howard has been suspended for the NCAA Tournament. Tyus Battle , Howard's backcourt mate, would seem a likely candidate, though Boeheim would not tip his hand.

Italian driver hijacks and torches school bus full of children
The driver of a school bus has been arrested in Milan after allegedly setting the vehicle on fire with 51 children onboard. Human rights groups said deaths might have increased with hardly any boats now searching for the would-be refugees.

Kale added to annual list of fruits and vegetables with most pesticides
EWG recommends that whenever possible, consumers purchase organic versions of produce on the Dirty Dozen list. Kale and spinach contained 10% to 80% more pesticide residues by weight than any other fruit or vegetable.

Spacecraft makes 'unexpected' discoveries about asteroid Bennu
This touch and go maneuver will collect a sample of the asteroid regolith and return it to Earth for analysis. It's thought that an asteroid like this could have delivered carbon-rich material to Earth long ago.

How Kylie Jenner and Travis Scott Are Doing Amid Cheating Rumors
She is still devastated about Jordyn and had an argument with Travis after she checked his phone and saw something that she didn't like.