Google Removed 2.3 Billion Bad Ads Last Year

Google's campus next to headquarters in Mountain View California

Took down one million bad accounts, twice as many bad advertiser accounts in 2017.

Google announced that they have removed 2.3 billion bad ads in 2018 for violations of both new and existing policies.

That's about a million fewer ads than it removed in 2017.

On one hand, Google is blocking malicious sites and misleading ads, and on the other hand the company is putting measures in place to make it easier for advertisers to come up with creatives that are policy-compliant. Bad actors impact every aspect of the digital ecosystem.

"This will continue to remain our top priority as bad ads pose a threat to users, Google's partners, and the sustainability of the open web itself", Spencer added. The company removed more than 531,000 ads for bail bonds a year ago. For-profit bail bond services, addiction treatment services, third-party tech support, ticket resellers, cryptocurrency and some local services such as garage door fix topped the list of sectors Google focused on in 2018.

Apart from being the preferred search engine for the billions of internet users, Google has also emerged as the home for online advertising, over the years.

Google also launched election ads policy in the US ahead of the midterm elections previous year and created a political ads transparency report to provide more information about who bought election ads.

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The tech giant also terminated almost one million bad advertiser accounts, about twice as many it axed in 2017.

To improve its machine learning technology, Google launched 330 detection classifiers to determine an ad's "badness" directly on a website, around three times as many classifiers it introduced in 2017.

"When we take action at the account level, it helps to address the root cause of bad ads and better protect our users", Spencer said. Similarly, an India-specific Political Advertising Transparency Report and searchable Political Ads Library will go live, before the Lok-Sabha elections in April.

Google also kicked around 734,000 publishers and app developers off its ad network and completely removed ads from nearly 1.5m apps.

Google can sometimes detect policy violations during the ad creation process.

Finally, Google said it had worked closely with the Federal Bureau of Investigation and the cybersecurity firm White Ops to take down 3ve, "one of the largest and most complex worldwide ad fraud operations we've ever seen".

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