Google Removed 2.3 Billion Bad Ads Last Year

Google's campus next to headquarters in Mountain View California

Took down one million bad accounts, twice as many bad advertiser accounts in 2017.

Google announced that they have removed 2.3 billion bad ads in 2018 for violations of both new and existing policies.

That's about a million fewer ads than it removed in 2017.

On one hand, Google is blocking malicious sites and misleading ads, and on the other hand the company is putting measures in place to make it easier for advertisers to come up with creatives that are policy-compliant. Bad actors impact every aspect of the digital ecosystem.

"This will continue to remain our top priority as bad ads pose a threat to users, Google's partners, and the sustainability of the open web itself", Spencer added. The company removed more than 531,000 ads for bail bonds a year ago. For-profit bail bond services, addiction treatment services, third-party tech support, ticket resellers, cryptocurrency and some local services such as garage door fix topped the list of sectors Google focused on in 2018.

Apart from being the preferred search engine for the billions of internet users, Google has also emerged as the home for online advertising, over the years.

Google also launched election ads policy in the US ahead of the midterm elections previous year and created a political ads transparency report to provide more information about who bought election ads.

Late-winter storm wallops four U.S. states, snarls travel
The storm also spawned at least three tornadoes in MI and in on Thursday, according to the National Weather Service. The Colorado National Guard announced it had rescued 93 people and two dogs after inspecting about 250 vehicles.

The tech giant also terminated almost one million bad advertiser accounts, about twice as many it axed in 2017.

To improve its machine learning technology, Google launched 330 detection classifiers to determine an ad's "badness" directly on a website, around three times as many classifiers it introduced in 2017.

"When we take action at the account level, it helps to address the root cause of bad ads and better protect our users", Spencer said. Similarly, an India-specific Political Advertising Transparency Report and searchable Political Ads Library will go live, before the Lok-Sabha elections in April.

Google also kicked around 734,000 publishers and app developers off its ad network and completely removed ads from nearly 1.5m apps.

Google can sometimes detect policy violations during the ad creation process.

Finally, Google said it had worked closely with the Federal Bureau of Investigation and the cybersecurity firm White Ops to take down 3ve, "one of the largest and most complex worldwide ad fraud operations we've ever seen".

Related News:



Most liked

Tottenham face Manchester City in Champions League quarter-finals
I love what I do, I think I have a fantastic team out there, and that's all that I need to be a happy person. Manchester City have already won the Carabao Cup for a second successive campaign.

Nations offered 5 billion pound carrot for new global league
By the end of today's meeting, it had become increasingly clear that they just needed the Six Nations unions to jump with them. They also committed to invest in a Women's Nations Championship to accelerate the global competitiveness of the game.

Mozambique: 7 Killed, Thousands Displaced After Mozambique Cyclone
The channel is located between the country of Mozambique on the African mainland and the island nation of Madagascar. Note the purple region (250 to 350mm) indicated over the central parts of Mozambique in a 24-hour period.

At least 24 dead, dozens missing after cyclone hits parts of Zimbabwe
The World Food Program said it would deliver 20 tons of emergency food aid to stranded communities by boat and helicopter. The Mozambican television channel TVM reported that at least five people had been seriously injured.

Debenhams to consider £150m loan
Past year he bought both House of Fraser and Evans Cycles, and has previously been linked to bids for Patisserie Valerie and HMV. In the trading statement in question, Debenhams noted it was "currently on track" to meet market expectations.

More than 1 egg a day could increase risk for heart disease
Andrew Freeman, director of the Cardiovascular Prevention and Wellness program at National Jewish Health hospital in Denver. But the Northwestern researchers said their study suggests those guidelines may have to be looked at yet again.

Scientists Use Quantum Computer to Demonstrate Time Reversal
An analogy would be giving the pool table such a perfectly calculated kick that the balls roll back into an orderly pyramid. The program modified the state of the quantum program in such a way that it went back from chaos to an ordered pattern.

England squad: Declan Rice earns first call-up for Euro 2020 qualifiers
The 18-year-old winger has racked up nine goals and 11 assists in all competitions this season for Lucien Favre's side. We look forward to welcoming him next week.

Artificial Intelligence Platform Market Strategic Recommendations, Business Plans & Strategies 2019
Additionally, it touches the segmentation study provided in the report on the basis of the type of product and application. Here, price analysis of various Artificial Intelligence for Healthcare Applications Market key players is also covered.

Billy Kennedy Will Not Return to Texas A&M Men's Basketball Next Season
DID YOU KNOW: Mississippi State has made 8.5 3-pointers per game this season, which is second-best among SEC teams. Robert Woodard II (Columbus) and Aric Holman chipped in nine points apiece to fuel Mississippi State's bench.

The Giants Vastly Overpaid Golden Tate, When They Should Be Tanking
That's good, but it's concerning that Tate's two-worst-graded seasons (since his rookie year) have come in 2018 and 2016. The Giants' top receiver in the Beckham void is Sterling Shepard , whose best production comes from the slot.

Zion Williamson Puts on a Show in Classic Duke-UNC Rivalry Game
For what it's worth, the last single-season three-game sweep in this rivalry came in 2002, with Duke easily winning all three. It's also the same floor where Virginia lost a second-round game as a No. 2 seed to seventh-seeded Michigan State in 2015.

Mercedes looks stiff and hard to drive, according to Red Bull
Mercedes and Ferrari were split by less than a tenth of a second, with Max Verstappen just an additional tenth back for Red Bull . When Daniel Ricciardo dropped the bombshell that he was joining Renault in 2019, it was panic stations for Red Bull .

US military to test banned missiles
If Russia and the USA were to reach a deal to rescue the INF treaty before August, these projects would not go forward. Meanwhile, Russia has claimed that they are ceasing the treaty and denied the accusations of defying the treaty.

New Zealand mosque shooting: Terror attack suspect Brenton Tarrant appears in court
Rhetoric of racism, division and extremism has no place not only in New Zealand but I would say in a society as a whole". Leaders around the world expressed sorrow and disgust at the attacks, with some deploring the demonisation of Muslims.