Coca-Cola Unveils New Orange Vanilla Coke And Orange Vanilla Coke Zero Sugar

The new Orange Vanilla Coke and Orange Vanilla Coke Zero

Kate Carpenter, Coca-Cola's Brand Director, reported that consumers said they would buy the new flavor in addition to the original version, thanks to its "unique and different" flavor in a market dominated by cherry.

The new flavor, Orange Vanilla, in Coke and Coke Zero Sugar, will hit stores nationwide on February 25, the company said in a statement Friday.

Orange Vanilla beat out three other flavors when put into consideration for a new launch, rising ahead of raspberry, lemon, and ginger thanks to its combination of orange and vanilla, which was an effort to evoke memories of childhood. 12-oz sleek cans of Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar will be available for a limited time from March through May 2019. They tested the flavor in the USA market, where it was well received. Importantly, they also said they'd buy it in addition to a regular Coke, rather than replacing it. This is the first new flavor for Coke since 2007.

The folks at Coca-Cola are rolling out a brand-new flavor later this month.

Watch Miley Cyrus & More Perform
Miley Cyrus and other musicians were among those scheduled to partake in an ensemble performance of her greatest hits. Pictured: The singer attending MusiCares Person of the Year at Los Angeles Convention Center on February 8, 2019.

Coca-Cola's new flavors haven't always been a hit.

Soft drinks giant, The Coca-Cola Company are known for their quirky and light-hearted tone aside from the iconic fizzy goodness that is the Coke drink itself.

New flavors, he added, are a way of drumming up attention for the brand.

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