Aston Martin To Showcase Lagonda All-Terrain Concept At Geneva Motor Show

The Lagonda All Terrain Concept teaser

The Lagonda All-Terrain Concept will share its platform and drivetrain with the Lagonda Vision Concept sedan which made its debut at the Geneva International Motor Show previous year. More importantly, it'll be the hub for Aston Martin's electrification work. Lagonda is a luxury brand, but it is also one rooted in technology.

Lagonda has been owned by Aston Martin since the year India got its independence.

Electrified powertrains not only impact the driving experience of the auto, but give automakers the opportunity to completely re-think the layout of the auto as the smaller electric motors bring the same power we've come to expect from V8, V10, and V12 engines and shrinks it down into packages that are more easily integrated into human-centric vehicles.

"Historically Geneva has always been good for us - the buzz surrounding the stand previous year when we revealed the Lagonda Vision Concept was truly remarkable - so it's fantastic to return to the scene of such great success with another world debut", he added. This year, the company is seemingly keen on maintaining that momentum by not only bringing the All-Terrain model to Switzerland's worldwide guests but doing so with the promise of actually putting it into production.

Expect lots of carbon fibre details and exquisite leatherwork.

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The design study is called Lagonda All-Terrain concept. At the time, Aston Martin was talking about aiming for 400 miles of EV range, too, along with support for wireless charging.

While not much is known yet about the powertrain, we do know that both these electric vehicles will feature 4 motors on each corner for an effective 4-wheel drive powertrain.

The SUV, which will rival the Rolls-Royce Cullinan, follows the reveal of the Lagonda Vision saloon concept shown at Geneva past year, when Lagonda was relaunched as the maker of high-tech luxury cars that feature all-electric power and arresting design making use of EV packaging advantages.

"The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda's zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market", says Aston Martin CEO Andy Palmer.

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