Samsung Galaxy M-series to launch in India on January 28

Samsung’s mobile phone sales in India touched 373.5 billion rupees in the 12 months to end March 2018

In December, the government had introduced new regulations - effective February 1 - that would bar online marketplaces with foreign investments from selling products of the companies where they hold stakes, and ban exclusive marketing arrangements. Samsung is reported to launch the Galaxy M-series models in India with an as low price as Rs. 9,500. Millennials comprise people who reached adulthood in the early 21st century. As the company has said it is partnering with Amazon to sell this new series in India. We expect the rumoured Galaxy M10 and Galaxy M20 to be the first pair of phones to launch as part of the new series. "That doesn't change per se".

Asked about the recent tightening of the FDI rules in the ecommerce policy, which, among other points, seeks to effectively bring pricing parity between online and offline channels, Warsi said, "Our business approach will conform to the new policy".

Samsung has been struggling to maintain its spot as a market leader in India for the past three quarters, while Xiaomi has been steadily holding the top spot. Following Samsung's 2018 announcement of a few new types of notched "Infinity" displays, reliable sources started suggesting that the Galaxy M series may be adorned with Infinity-V type displays (a.k.a.as a "waterdrop" notch).

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Asked if the latest series will help the company drive volumes and get more market share, Warsi said: "market share is a by-product of various actions and business efforts that go in".

The expected prices are INR 10,000 for the M10 and INR 15,000 for the M20 ($140 and $210, respectively). Warsi did not offer any specifics about the devices. It's expected that the Galaxy M10 and M20 will be available starting March 5, while the M30 could be available for purchase at a later date. These smartphones will also come with dual cameras at the back, out of which, one camera will come with a wide-angle lens.

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