Netflix Password Sharing Practice Will Be Stopped By This AI-Powered Tool

Netflix company logo at Netflix headquarters in Los Gatos California

They are well written, with good characters and most importantly, they are fast, unlike the usual soaps on television.

If you share your Netflix password with your friends then you'd better watch out - a dystopian new AI has been created to crack down on account sharing.

Once someone in a group gets a paid subscription, the password is circulated and everyone gets to watch in a single subscription.

At CES, UK-based firm Synamedia revealed artificial intelligence software that could be used by Netflix and other companies to detect and block the sharing of account credentials. When it finds it, in some cases it would ask you to upgrade to a premium account that includes sharing.

Although Synamedia has not declared which companies are now trialling its new scheme, it already sells different services to the likes of Disney, Sky and AT&T.

Research quoted by Synamedia reported that younger generations are used to accessing streaming services for free and rarely become paying customers.

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Discussing Synamedia's methods, Jean-Marc Racine, the CTO of the firm, told The Verge: "A typical pattern would be you have a subscriber that is simultaneously watching content on the East Coast and West Coast of the US".

It is expected anything from sending an email alerting the user to more premium account models that allow more than one person to access the service to a complete account ban entirely are possible repercussions.

The way it works, is that streaming service companies would hire Synamedia, which in turn uses AI, behavioral analytics and machine learning to monitor and analyse password sharing activity across user accounts.

It looks for a pattern that might help detect a shared password and it also gives the service provider a probability score (a probable number about how certain the system is of the password being shared).

'It's a great way to keep honest people honest while benefiting from an incremental revenue stream'. It is already in trials with some pay-TV operators.

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