Lawsuit Alleges Facebook Inflated Video View Statistics to Fool Advertisers

Facebook Ripley set top box

In the latest version of the complaint filed Tuesday, those claims were unredacted. The company said that the issue had no impact on billing and all partners have been notified about the situation through their product dashboards. "We told our customers about the error when we discovered it-and updated our help center to explain the issue", a spokeswoman said.

A group of advertisers filed a lawsuit in Federal court in California, accusing the social network Facebook in providing false information about the video views. This set off several other miscalculations handed by the company leading to a lawsuit. In 2016, when Facebook did disclose the error to its advertisers, it claimed that "it recently had discovered the issue", though the litigation claims that the tech giant knew of it since a year. However, the company never bothered to make corrections in order to retain their goodwill.

Online marketing agency Crowd Siren is suing Facebook over alleged misrepresentations of key video metrics, saying it had misled advertisers about the average time users spent online watching video clips. If advertisers were more widely aware of this fact, and in particular, if they knew that their advertisements were among those that were not drawing viewers' attention, they would be less likely to continue buying video advertising from Facebook.

In that time, Facebook kept to a "no PR" strategy, quietly replacing and renaming statistics.

Menendez Leads GOP Challenger 51-44 In Latest Quinnipiac Poll
Hugin has called attention to the corruption case in other ads, and the race is now closer than expected. Menendez recently faced a corruption trial but the Department of Justice ended up dropping the charges.

The complaint said: "If Facebook had immediately corrected its miscalculation in a straightforward manner, advertisers would have seen a sudden and precipitous drop in their viewership metrics".

Facebook asserts that the lawsuit is without merit and dismisses the fraud claim altogether. The lawsuit alleges that Facebook deliberately obscured this, because the true numbers indicated that the majority of videos were barely played, indicating that users scrolled past them and thus, lowering the value of video advertising and revenue for Facebook.

"About a month ago, we found an error in the way we calculate one of the video metrics on our dashboard-average duration of video viewed", David Fischer, a Facebook vice president, wrote. However, by discarding shorter video views, the company also arrived at higher average watch times.

In Facebook's case, the long tail of its history of begging off has grown a little longer.

Related News:

  • Novartis buys Endocyte for $2.1 billion

    Novartis buys Endocyte for $2.1 billion

    Its small molecule drug conjugates are actively target receptors that are over-expressed on diseased cells. Shares of Novartis were changing hands at $85.88 after climbing 1.91% at 12:05 p.m.in NY on Thursday.

    Mourinho promises best behaviour for Chelsea return

    Hazard admitted that things didn't go well in Mourinho's a year ago at the club, but blames that on himself. It is understood the United manager used "abusive, insulting or improper language" in his native tongue.
    How to enable Alexa's whisper mode, rolling out now for Echo devices

    How to enable Alexa's whisper mode, rolling out now for Echo devices

    There's no word on when it'll launch in other regions, but hopefully it's something Amazon is working on. As reported by TechCrunch , it will soon be possible to communicate with the AI entirely via whispers.
  • Australian Government Loses Majority With Election Defeat

    Australian Government Loses Majority With Election Defeat

    THE Liberal Party's vote in Wentworth has collapsed, making it likely independent candidate Kerryn Phelps will win the by-election.
    Greek PM takes over as foreign minister, says wont tolerate dissent

    Greek PM takes over as foreign minister, says wont tolerate dissent

    It's good to remember, however, the lyric: "they tried to bury me deep, they forgot I was a seed". According to the official announcement, Kotzias tendered his resignation on Wednesday.

    Prince Harry and Meghan Markle's day four tour highlights

    We've got plenty more appearances to come, but for now, check out ALL of the outfits she has worn so far Down Under... But with about six months left till she gives birth, we have a feeling she'll be doing a lot of downward facing dogs.
  • Sarkar Teaser Runtime Revealed — MASSIVE

    Sarkar Teaser Runtime Revealed — MASSIVE

    Thalapathy Vijay is a huge superstar down South with his popularity being rivaled only by the likes of Rajinikanth and Ajith. The one and half minute trailer has Vijay playing an NRI corporate baron who comes to India on a mission.
    Arsenal manager Emery expects tough test against impressive Leicester outfit

    Arsenal manager Emery expects tough test against impressive Leicester outfit

    The supporters can enjoy it with us but also we're speaking with our reality every day. The TV is [free] to choose the matches Friday, Sunday, Monday", he said.
    12 sailors injured in carrier helo crash

    12 sailors injured in carrier helo crash

    The carrier participated in the worldwide naval review hosted off the South Korean island of Jeju last week. Ronald Reagan remains fully mission capable and has resumed flight operations, said the Navy.
  • Saudi citizens detained in connection with murder of journalist Jamal Khashoggi

    Saudi citizens detained in connection with murder of journalist Jamal Khashoggi

    Khashoggi reportedly never left the consulate after entering it on October 2 to obtain papers necessary for his upcoming marriage. Republican senator Rand Paul in a tweet on Saturday urged the USA to "halt all military sales, aid and cooperation immediately".

    Cleveland Browns RB Carlos Hyde Traded To Jacksonville Jaguars

    The Browns signed Hyde this offseason to a three-year, $15.25 million contract as a free agent from San Francisco. He never rushed for 1,000 yards in a season due in part to injuries derailing multiple campaigns.
    Duke of Sussex holds hands with pregnant wife on Bondi Beach visit

    Duke of Sussex holds hands with pregnant wife on Bondi Beach visit

    Later, the couple will meet Prime Minister Scott Morrison and leader of the opposition Bill Shorten. Yesterday, the couple stopped by Sydney's Bondi Beach as part of their tour.


Most liked

Thousands protest on Gaza-Israel border
He cited World Bank figures showing official unemployment at 53 percent, with more than 70 percent of Palestinian youths jobless. Rockets fired from Gaza on Wednesday had brought the territory's Hamas rulers and Israel closer to a wide scale confrontation.

New research shows more crashes in marijuana-legal states
Oftentimes, drivers who are tested for alcohol have other drugs in their system, not just marijuana, making it harder to isolate. A separate IIHS study looked at police-reported crashes from 2012 through 2016 in Colorado, Oregon and Washington.

Another Defender bites the dust as Netflix cancels Luke Cage
But then the writer's room was suspended in September, with rumors of trimming the season from 13 episodes to ten. Coincidentally, the initial " Luke Cage " season two trailer features Rakim's "I Ain't No Joke" classic .

Chelsea vs Manchester United, Premier League
Manchester United boss Jose Mourinho reportedly confided in Ed Woodward about his admiration for Chelsea forward Eden Hazard . On the most effective way to lose a man-marker, Hazard replied: 'First, to play simple and then pass and go.

Bayern Munich: 'We will not accept this coverage' says Karl-Heinz Rummenigge
Hoeness , the man who said Germany would be better off without "poor excuse of a footballer " Mesut Ozil after the World Cup, made it clear that he felt the criticism of individual players had been unfair.

IPhone XR available for pre-order from Friday
The iPhone XR boasts the same internals as the XS series, but comes with just a single-lens camera on the back. The iPhone XR has the most colour accurate display in the industry which gives the user true to life images.

Scientists Track Haunting Sounds Of Antarctica’s Ice Shelves
The new study is important because it suggests seismic stations can be used to monitor the conditions of ice shelves in real-time. Mr Chaput and his team were using seismic sensors to learn more about the structure and movements of the Ross Ice Shelf.

Two tourists arrested, charged for spray painting wall in Thailand
A British tourist could be jailed for up to 10 years after allegedly spraying paint on an ancient wall in northern Thailand. Police say the pair, who are charged with public mischief and damaging city property, were drunk and admitted to the crime.

Saudis confirm journalist Khashoggi was killed inside consulate
An official familiar with the Saudi operation said: 'There were no orders for them to kill him or even specifically kidnap him. Asked if he felt that Saudi officials had lied to him or top officials in his administration, Trump said he didn't believe so.

Italy resists extending anti-Russian sanctions, - PM Salvini
Already in July during a visit to Moscow, Salvini said he wanted to end sanctions against Russian Federation . On Wednesday, 17 October, said the Vice-Prime Minister of Italy Matteo Salvini during his visit to Moscow.

Trump makes migrant caravan key battleground in midterms
In Guatemala City, where migrant shelters filled with people, waves of people departed at daybreak on roads leading to Mexico. And according to worldwide law, the USA can not deport asylum seekers without first determining the validity of their claim .

MNS chief Raj Thackeray talks about the Nana Patekar controversy
However, many other celebs from the industry has come out in open and revealed Alok Nath's misconduct towards women. She said that he had tried to insert intimate steps into the choreography, which were not required.

Pokemon: Let's Go, Pikachu! and Let's Go, Eevee! details Master Trainers
Best the Master Trainers in battle to earn their title, proving that you're also a master of their favorite species. Battling a Master Trainer will be a "true test of skill and strength", because items can not be used in battle.

Forecasters unveil weather outlook for upcoming winter across US
Northern Florida and southern Georgia have the greatest odds for above-average precipitation during the winter, the NOAA said. Halpert says Maine's winter may yet be affected by warming equatorial ocean temperatures in the Pacific, known as El Niño.

Donald Trump threatens to CLOSE border with Mexico - ‘Stop this onslaught!’
But that would probably enrage Trump, who appears to see Mexico's responsibility as stopping migrants from reaching the US border by any means.