Instagram launches new tools meant to detect bullying in photos

This Instagram star isn't what she seems

A new algorithm, trained to detect harassment in photos and captions, proactively sends offending content to the Community Operations team for review.

The new cyberbullying tools follow Instagram's announcement in May of its text filtering initiative which, according to Instagram, hides comments containing attacks on an individual and aims to identify repeat offenses.

The move comes alongside new kindness camera effects on the photo sharing app in a bid to promote more positivity, as the United Kingdom prepares to mark Anti Bullying Week in November and the U.S. carries out its National Bullying Prevention Month throughout October. Instagram stressed that the new tools will help the company in ensuring the safety of teen users whom it believes experience online bullying most of the time. When encountering such instances, the AI technology will detect the photos and won't act as an executioner but instead, it will forward such uploads to the human reviewers who will review and flag the photos and videos as appropriate or inappropriate.

Instagram is taking further steps to tackle bullying on its platform.

Rolling the technology out across the entire social network is expected to take a few weeks.

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Beyond photos, Instagram has also added a bullying comment filter to live videos as part of efforts to keep a fun platform for all users.

The company, owned by Facebook, is also launching a "Kindness Camera Effect" in partnership with dancer Maddie Ziegler.

When you select the effect in selfie mode, hearts will fill the screen, and you'll be encouraged to tag a friend.

"Maddie has been speaking out against online bullying since she started experiencing it and is one of many people in our community that uses Instagram to promote positivity", the blog said. If you switch to the rear camera, you see the word "kindness" in different languages.

From today, Instagram also provides a new function with filter that filters out offensive comments - now you can enable it during online broadcasts.

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