Amazon launches "Storefronts" to promote small businesses

Amazon launches

At its most basic, Storefront will feature a curated selection of more than one million products from almost 20,000 US-based small businesses.

In addition to these initiatives, Amazon is launching a nationwide advertising campaign that features real small businesses that sell on Amazon.

Amazon is thinking small for a change. Plus the company (currently worth more than $900 billion) has the power to charge business owners whatever it wants to have products listed on Amazon, because, really, what other option do they have?

Amazon is making it easier for small business to stand out on its website.

Amazon has announced Amazon Storefronts for customers in the US with the aim of helping small- and medium-sized businesses (SMBs) sell their goods through Amazon. Storefronts specializes in products sold by "small & medium sized businesses", per Amazon. The page features 20,000 businesses across categories like Home, Books, Jewellery, Electronics, and Beauty.

"Since we started selling on Amazon in October 2016, our sales have almost doubled".

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As if that wasn't enough, now Amazon is replacing physical businesses in cities with its very own brick-and-mortar stores. The Institute cites USA census data showing that 85,000 small businesses closed between 2005 and 2015. Kicking off the site's launch is The Little Flower Soap Co., which sells handmade soap from MI.

Little Flower Soap Co, a soap and candle maker in MI, is the subject for Amazon's new nationwide commercial. Earlier this year, Amazon said SMBs accounted for half of the products sold worldwide on Amazon.com during 2017.

If more small businesses can get involved with Storefronts, there's even more of a possibility for customers to get an intimate buying experience without leaving the Amazon platform.

While highlighting local businesses is great (each week there'll be a "Storefront of the Week" and profiles of business owners), it might not be enough to make up for the damage Amazon has done.

Amazon now has 20,000 small businesses featured in the Storefronts section. Products on Storefronts come from nearly 20,000 different small and medium businesses, according to CNBC.

"I feel like they're really kind of appealing to a different audience".

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