YouTube Gaming Finds New Home on Main Site

YouTube merges Gaming with main site after standalone app fails to impress

You can search for a specific game, and the popular titles will have dedicated pages where visitors can find live streams, other titles from the same publisher, and other popular videos. In my case, it's all Fortnite, all the time. "With tens of thousands of different game pages, you'll be able to find content no matter how big or small the game is", wrote Chen.

The differences between the two aren't that noticeable. But creator discoverability is also important to YouTube, which is why they are launching the new "On The Rise" section, which will promote a new gaming content creator each week.

When you visit the new gaming hub on YouTube, you'll see the top live games of the moment, the top live streams, videos from your subscriptions, trending content, and other personalized content based what you like to watch.

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So many of these users are just using YouTube and the regular YouTube experience. The reason for this move is to ensure it reaches more gamers through YouTube rather than a specialised, standalone site and app. We're not talking about the entire YouTube Gaming platform, just the dedicated app that's been launched back in 2015 on Android, iOS, and desktop. It also ended up being a testing ground of sorts for things like a dark theme, Super Chat, and Channel Memberships. It's bringing those features over to the main site along with the rest of Gaming. Today, Google announced that it'll be shutting down YouTube Gaming, but for those who have spent the past three years building an audience on the platform, that isn't as bad as it sounds. Ironically, Twitch is now returning the favor by trying to poach YouTube stars with special contracts.

YouTube also promises to highlight up-and-coming game streamers and content creators on a weekly basis, starting this week in the USA and then rolling out to other countries in the coming months.

In March, 2019, the YouTube Gaming app is going into retirement.

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