How Apple's new lower-priced iPhone XR can spark slumping sales

We're talking some small upgrades on last year's iPhone X model (which at the time was billed as "the biggest leap forward since the original iPhone").

The new iPhones hit the stage last night and, of course, Apple has a bunch of promotional material to help hype them up.

Like their predecessor, the iPhone X, the name is meant to be pronounced as the number 10.

"I think Apple did extremely well here", GlobalData analyst Avi Greengart said after checking out the new offerings at the unveiling at the company's headquarters in Cupertino, California. In the United Kingdom, the iPhone Xs and Xs Max will start at £999 and £1,099 respectively, with the iPhone XR coming in at £749. The XR's blue, red, and yellow are much more appealing than the XS's gold, which honestly looks pretty brown. Is this an SNL skit?' another user commented. An iPhone user might have a physical SIM card for their home network but will be able to take out a short-term deal with a local operator if they are on holiday. In Australia, the 512GB iPhone XS Max costs 2,369 AUD or $1,703, a $254 difference. As 9to5Mac notes, the only place where Apple had even mentioned AirPower was on the iPhone X product page, which has since been removed to make way for the iPhone Xs and iPhone Xr. Its physical size sits somewhere between an iPhone 8 and 8 Plus, only with a much larger screen.

Interestingly it's got a bigger screen than the XS, coming in a 6.1 inches.

Both the Xs and Xs Max come with a dual camera setup, featuring a 12mp wide-angle lens and a 12mp telephoto lens on the rear, and a 7mp RGB camera, paired with an IR camera on the front.

Apple has bolstered the batteries loaded into each phone too.

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The high-end iPhone X is getting an upgrade and new size options: a 5.8-inch iPhone XS ($999) and the 6.5-inch iPhone XS Max ($1,099). Apple promised a few other improvements over last year's model that will require some real-world tests to vet: better cameras, a faster processor and a slightly longer battery life.

While online sentiment was mixed, an obvious key focus was the high price tag - also a target of criticism around the launch of the iPhone X past year.

Apple gadgets were always pricier in Europe and overseas.

In any case, the new products have garnered a lot of excitement. In its financial reports, Apple doesn't break down its phone sales per region, but it would be interesting to see how these prices will affect its sales outside of the U.S.

'The best iPhones we've ever made by a long shot, ' Schiller said.

"This feature also provides an incentive to upgrade to the new devices, for users who might have just upgraded a year ago, but have been waiting for Dual-SIM support for their personal and business lines for some time".

And, Schiller said, the XS line-up features 'the most attractive iPhone we've ever made'.

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