Spanish league planning regular-season match in US

Spanish league planning regular-season match in US

The Spanish top flight and Relevent (a multinational media, sports and entertainment group) have struck a deal, and will partner to promote soccer in the U.S and Canada as part of a "ground-breaking" 15-year deal.

La Liga features two of the world's most profitable and popular teams in Barcelona and Real Madrid.

"We're devoted to growing the passion for soccer around the world".

The first US -based La Liga game (s) will take place as early as this season.

The league gave few details on the planned regular-season game.

The Spanish league has been trying to expand internationally for some time, hoping to grow and keep pace with the Premier League in England.

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'Joining with Relevent to create LaLiga North America is a major milestone in our worldwide expansion strategy, ' Oscar Mayo, the league's global development director, said in a statement.

A Spanish top-flight game will be played in the U.S., the first time a La Liga match has taken place overseas.

With LaLiga North America set up as a new organisation, Relevent say the agreement will boost Spanish football's "growth in the U.S. and Canada through consumer-related activities, including youth academies, development of youth soccer coaches, marketing agreements, consumer activations, exhibition matches and plans to have an official LaLiga match played in the US".

Since 2012, the Spanish league has been on BeIN Sports, which was received by less than a quarter of American English-language television households even before it was dropped by the Comcast Xfinity cable system.

The joint venture, La Liga North America, didn't announce the dates for the US games or the teams that would feature in them, but Relevent executive chairman Charlie Stillitano told The Washington Post's Steve Goff participating teams in the USA games must include La Liga's leading teams, Barcelona, Real Madrid, Atletico Madrid, Sevilla and Valencia.

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