Ikea opens its first Indian store in Hyderabad

IKEA.
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It is finally opening on August 9.

The Swedish brand is now present in 49 countries.

The sheer range of products in different room is impressive as the furniture giant has designed them with a promise to make Indian homes brighter and better. "Ikea has never failed; it's never closed a single store in its history".

From living rooms to dining rooms, children's rooms to workspaces, kitchen and bedrooms to bathrooms, the display rooms offer ideas, inspiration and solutions for the entire home in a setting, perhaps not seen before in India.

While Indians may be getting richer, creating an apparent golden opportunity for Ikea as in other emerging economies, spending levels remain low.

IKEA has definitely realised that the way to the Indian buyer's heart and stomach is by providing sasta (cheap) and tikaao (durable) furniture and food.

"I lived in Singapore for six years, so I knew about IKEA".

Swedish furniture retailer, IKEA marked its debut in India on Thursday.

Ikea has an answer to that as well.

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It has added around 150 assemblers to its first store and tied up with UrbanClap, for providing home services.

Another driving force for Indians when they pick furniture is the pricing and durability.

Indian towns and cities are not short of small, family run shops whose owners will visit your home and then build furniture from scratch based entirely on your specific furnishing needs. To counter that Ikea is selling their lightweight furniture and household items at a cheaper rate - some even cheaper than what they are selling in some overseas markets. Interestingly, IKEA will be sourcing 20% of their products from local vendors but they haven't yet announced which products these are.

Ikea's Kampe also pointed out that the ₹200 price tag was identified as a number that Indians will be attracted to. The IKEA store in India will also feature the company's largest restaurant globally; at a 1,000 seats, the cafeteria will serve a mix of local and Swedish cuisines.

After Hyderabad, IKEA is planning to open a store in Mumbai, folowed by Bengaluru and Delhi-NCR respectively. Large and spread over 13 acres.

The store will remain open 365 days from between 10.00 am - 11.00 pm.

December 7, 2016: Ikea says it expects to open a Hydrabad store toward the end of 2017. Indians' beloved biryani dish will sell for 99 rupees ($1.44). Swedish meatballs - a staple at IKEAs across the globe - will be made with chicken or vegetables instead of beef or pork to accommodate Indian dietary tendencies, says The Times of India.

The food will be affordable, for example a plate of samosas will cost Rs 10. Ikea, which has set a target of reaching 200 million people in India in the next three years, has also learnt the importance of quality as it had do to a rethink on its furniture offerings and how to produce furniture that is suitable for India, which is one of the driest yet humid countries in the world, he pointed out.

Keeping up with the times, Ikea is also aiming to start their online operations from Mumbai next year.

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