Ontario government to announce buck-a-beer plan

Buck-a-beer details confirmed, Ontario brewery announces participation

"We were elected on a promise to reduce red tape and put the people first", said Premier Doug Ford, who made the announcement while visiting the Barley Days Brewery."This included a promise to bring "Buck-a-Beer" back to Ontario".

Sources say that the Progressive Conservative plan will lower the minimum price of a bottle or a can of beer from $1.25 to $1 by the Labour Day weekend.

Brewers are not required to charge the lower rate and few in the province sell at the current minimum.

Today, the retail price floor sits at $1.25.

A buck a beer is nearly here.

The Premier criticized the former Liberal government for increasing the price a decade ago by 25 cents.

To encourage the province's breweries to lower their prices, Ford launched the 'Buck-a-Beer Challenge'.

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The minimum retail price for beer was $1 in Ontario between 2005 and 2008, before the government banned it in 2008.

"Lower alcohol prices can lead to increased consumption, particularly among those with alcohol problems, and among young people, and that increased consumption can in turn lead to increased alcohol-related problems, including impaired driving". "I think people in Ontario are mature enough.to know when they've had one too many". Ford, who will visit a brewery today in Picton, Ontario, also vowed to expand the sale of beer and wine to corner and box stores in Ontario.

The program will see the government-set minimum price of beer drop from $1.25 to $1.00 before tax and deposit.

When asked whether participating brewers would be subsidized to make up the difference in price, CTV News Toronto was told there would be "zero" financial incentives.

In hopes of getting brewers on board with cheaper beer, Ford announced he is offering incentives to brewing companies. Beers lowered to $1 could receive promotional and advertising support, short-term discounts and more prominent displays in the stores.

"And it won't affect the provincial treasury as beer is a volumetric tax".

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