Amazon may have accidentally leaked Prime Day date

Amazon Echo Show smart speaker

After all, Prime Day turned out to be a monster sales event for the online retailer, at least as big as Black Friday when it comes to overall success.

- Our editors review and recommend products to help you buy the stuff you need. We won't share your postcode with anyone. However, our picks and opinions are independent from USA Today's newsroom and any business incentives. With the World Cup Final scheduled for July 15, that leaves the stage clear for Amazon's two-day Prime Day bonanza on the 16th and 17th. When the items arrive they have seven days to decide what to keep and pay only for those. Existing Prime users too will likely prefer remaining on the annual plan.

A recent survey from Morgan Stanley revealed that 1 out of every 5 Amazon Prime subscribers don't know that they can view movies and television series on the service. The banner has since been taken down, but if the United Kingdom and American sites are running the sale at the same time (and why wouldn't they?) we're willing to bet this is the plan for the sale.

Amazon's fourth yearly Prime Day monster sale will kick off in mid-July, Amazon mistakenly revealed, according to a posting of the dates from its United Kingdom website. It's like threading a needle with rope.

As well as Premier League soccer, BT's deal with Amazon will allow its customers to watch the US Open Grand Slam tennis tournament and the ATP World Tour, both of which Prime Video has exclusive rights to in the United Kingdom and Ireland.

The very first Amazon Prime day was back in 2015 since then it has turned into a far bigger sale with better deals.

Salah won't leave World Cup, Egypt FA boss claims
It's just disappointing that a tournament which was supposed to propel Salah onto the global stage has ended in such an early exit.

Amazon Prime members across 10 more states now have access to exclusive Whole Foods Market discounts and offers.

How can I get ready for Prime Day?

Prime Book Box is now only available to Prime members, and those interested must "request an invitation" on the Prime Book Box webpage. If you associate Prime Day primarily with tech, you'll be missing half the excitement!

In the past, it also offered a discounted price for prime membership. If you do not want to be prime customer, you can cancel it manually. Pocket-lint will be trawling Amazon's pages throughout the deals period to help find the best deals available to save you the hassle. This way, you'll get push notifications when something on your list goes on sale.

BT TV Customers will start receiving the Amazon Prime Video app from June 21st with roll out happening throughout the summer of 2018.

More than a dozen other major retailers have since started taking part in the event by offering their own massive sales events to counter Amazon.

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