Domino's introduces 'Paving for Pizza' infrastructure effort

Domino's Pizza fixing potholes

In a press release announcing the initiative, Domino's U.S. president Russell Weiner said the road fix work would make customers feel more secure in picking up their pizza.

Domino's says it's "is saving pizza, one pothole at a time", with an effort aimed at fixing potholes nominated by customers.

Domino's Pizza ($DPZ) is filling in potholes in towns across the USA with a new '"Paving for Pizza" initiative. They can dent your auto, burst your tires, cause serious injuries to cyclists-and (heaven forbid) cause irreparable damage to your pizza, says Domino's. You can nominate your area.

"This unique, innovative partnership allowed the town of Bartonville to accomplish more potholes repairs", Bartonville Mayor Bill Scherer said on the Paving for Pizza website.

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To show the damage crummy roads can do to your pie, the website shows in-box footage of pizza getting pretty messed up under a variety of road conditions. So far the company has partnered with four towns: Bartonville, Texas; Milford, Del.; Athens, Ga.; and Burbank, Calif.

The fixed pot holes are then stamped with a Domino's logo and the motivational slogan "Oh yes we did".

The pizza chain could also be looking for some positive publicity in light of a health inspection last month in Tennessee, in which officials discovered rodent droppings on trays of pizza dough at a Domino's in Johnson City.

A "third-party organization" will vet ZIP codes based on their popularity and the municipalities' receptiveness to the program, she said.

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