Amazon is killing the TV remote

Amazon is bringing Alexa and Echo to France this month		
		
	Brian Heater

       @	   
   	10 hours

(The actual price is $120, but Amazon is offering it to Prime subscribers for $90 through Friday.) "We really believe we've priced it at a price that customers not only think is valuable, but is super reasonable when you think about Echo, Fire TV, far-field control, and device control", says Penny. Though if you are a Prime member you can pre-order you can get it for $89.99.

"Like a trustworthy best friend, Alexa helps you nail your look every time", said Linda Ranz, director of Echo product management.

Amazon Fire TV Cube features a simple, guided setup for Alexa voice control of your devices, giving you easy access to the vast catalog of content now available on Fire TV; including tens of thousands of channels, apps, and Alexa skills, as well as over 500,000 movies and TV episodes and thousands of 4K Ultra HD and HDR titles.

About the UI of the box, Amazon says that it works to deliver "content forward" with actions and operations surrounding the wirelessness of the Fire TV Cube. That is, it is both a Fire TV and an Echo smart speaker. The Fire TV Cube can also control your television over HDMI-CEC and you can instruct Alexa to power on the screen whenever you want.

Amazon's Alexa-enabled smart speakers are the most popular on the market, having moved "tens of millions" of units over the past year according to CEO Jeff Bezos.

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The Amazon Fire TV Cube offers the array of standard features existing Fire TV owners have come to know, including compatibility with Alexa.

Google's $130 (£105) Home speaker is triggered by the phrase "Hey Google" while Amazon's Echo uses "Alexa".

Heads up, fashion lovers: Amazon's $200 hands-free camera and style assistant Echo Look is now available to everyone in the USA who wants one. No more scrounging around for a remote-Alexa can find and access anything on any of your connected devices, even cable channels. "And, it's just the beginning".

The Amazon Fire TV Cube features eight microphones embedded deep within to listen to user's commands.

It's a potent little package in many ways. It's also powered by Amazon's virtual personal assistant Alexa, which means you can access content, turn on the lights in your living room, and perform other tasks by speaking voice commands and never picking up your remote.

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