Amazon's Going to Start Showing Premier League Football From Next Year

Amazon Premier League rights

Amazon will broadcast live Premier League matches and weekly highlights packages in the United Kingdom from the 2019-20 season, the tech giant has confirmed, while English top-flight clubs have agreed for any reform of broadcast revenue distribution to take league position into account.

BT has purchased the one other outstanding package of rights left available, taking its total to 52 matches per season under the new deal.

The broadcasting rights are limited to Britain and Ireland, where viewers will be able to watch a small number of games on the company's Amazon Prime video service.

The broadcasters bid on seven packages of fixtures and in February, Sky Sports paid £3.58bn for four of those, while BT Sport spent £885m on another.

These two remaining packages of rights were specifically created to appeal to the internet giants such as Amazon, Netflix, Apple, Facebook and Google as online streaming continues to rise in popularity.

That hope has now been delivered, although there is no confirmation yet on how much Amazon has paid for its games while BT has revealed it has paid only £90million for the additional 60 games, bringing its total outlay to £975million.

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Premier League executive chairman Richard Scudamore said: "BT Sport is an excellent partner for the Premier League and has an established track record of showcasing the League and the clubs with innovative and engaging content". The one-year deal included 10 games and cost Amazon $50 million.

Pescatore added that the award was "great news for BT, with its TV platform the only place where users can watch all the Premier League matches from 2019, thanks to its content relationships with Amazon and Sky - for Now TV".

"Prime Video will be an excellent service on which fans can consume live Premier League football - including for the first time in the United Kingdom a full round of matches - and we look forward to working with them from season 2019/20 onwards".

The Premier League's last deal, agreed in 2015 and running until 2019, was worth £5.14bn.

The Premier League is the richest in Europe, according to a report published this week by Deloitte. Still, the move extends Amazon's so-far modest foray into live sporting events. The Sky, BT stranglehold was always going to break up with so many packages being offered so customers now face three subscriptions to pay for. That remains to be seen.

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