Play Music subscribers can migrate collections, playlists to YouTube Music

YouTube is gradually rolling out access in the United States Mexico Australia New Zealand and South Korea starting today with additional countries on the near horizon

A new survey indicates that YouTube is the most widely used app by South Korean music aficionados. YouTube Music has been gradually rolling out an update that brings a facelift and a number of new features alongside a new premium option that's meant to bring the service into direct competition with the likes of Spotify and Pandora, overlapping significantly with the objective and function of Google Play Music.

However that was not the case, or at least maybe not yet.

Users who already subscribe to YouTube Red or Google Play Music might be somewhat confused as to where they stand with this.

The move also appears to be a tacit admission by YouTube that now there is more of that opportunity in music subscriptions than there is in video, a landscape overrun with competition from deep-pocketed players including Netflix, Amazon, Hulu and Apple. YouTube's parent company Google's past attempts to make users pay for their content have not been what you'd describe as a success. This was kind of what Apple did when they acquired Beats Music, where the service continued to run for a while which they later transitioned to Apple Music. Roman also says that Google Play Music lovers have nothing to worry about for the time being, and Google will give users ample warning before any big changes like discontinuing a service or app. After music, the most-consumed form of content on the platform are movie clips and trailers, then comedy and TV shows and clips, according to a new report from Morgan Stanley. Yes, it can help find songs based on lyrics, but it can also try finding tracks based on misheard lyrics - for example, that oft-misunderstood line in Taylor Swift's "Blank Space" that sounds hilariously like "Starbucks lovers". 2014 brought YouTube Music Key (cue more ho-hum yawns) and a year later popped up the YouTube Music app.

Play Music subscribers can migrate collections, playlists to YouTube Music
Play Music subscribers can migrate collections, playlists to YouTube Music

Did you read all of this and think, "Wait, doesn't Google already have a streaming music service?"

YouTube might be gunning for the Spotify throne with YouTube Music, but they're also trying to lean into what makes YouTube such a compelling place for music lovers.

Google also said you will eventually be able to purchase songs in YouTube Music, though the songs would presumably be from Google Play.

When it comes to price, YouTube Music is pretty standard at $11.99 per month, but Google hasn't mentioned whether it will offer a discounted family plan as well - something Apple Music and Spotify both do.Amazon Music unlimited costs the same at $11.99 per month, but only $4.99 if you're going at it with an Echo speaker (Their family plan is $17.99 and supports six members).

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