Youtube will start crediting musicians properly in their videos

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"For over half a billion videos that contain music, when you click "Show More", you'll see more detail about the artists and songwriters, and the labels and publishers who represent them, including a link to the Official Artist Channel and official music video when available", explains the a new post on the YouTube for Artists blog.

YouTube is continuing to ratchet up the site-wide services it provides for musicians - following last week's launch of four new charts that publicly display trending tracks, artists, and music videos.

This means that if you are watching anything from a makeup tutorial, travel vlog, instructive videos, to comedy skits, and you like the song that's playing in the background, you can now access the song and see who created it. YouTube is now rolling out a new feature called "Music in this video" that will make it easier to figure it out.

"What YouTube has done by making credits a priority to its platform will allow a better music experience for all".

"'Music in this video' strives to provide greater recognition and exposure to the people who contribute to the creative process".

Photo of college graduate wearing AR-10 rifle goes viral
And though this policy may be well-intentioned, Bennett says that it suggests that students are less deserving of protection. Therefore, she doesn't qualify as a student or a third party "doing business with the university".

With its "Music in this video", YouTube is hinting that both sides can help each other out.

Elton John said, "Songwriters are the heart and the soul of songs, so it's wonderful seeing them get the credit they deserve".

"This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes".

YouTube is, as previously reported, testing its long-awaited new music streaming platform, which is codenamed Remix and should have content in place from the three music majors, Universal Music, Sony Music and Warner Music, and various indies.

Martin Bandier, Chairman and CEO of Sony/ATV, the world's largest music-publishing company, said, "Songwriters are essential to the success of the music industry, but too often their critical role gets overlooked". That being the case, the implementation of "Music in this Video" is still a net positive for all those concerned.

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