Amazon begins delivery to vehicles in select cities

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The service allows a person to have packages delivered to their vehicle while it's parked in a publicly accessible area, like a home's driveway or workplace.

The retail giant on Tuesday announced a new in-car delivery service as part of its Amazon Key offering.

Whole Foods Market is doing away with its loyalty programs, as it continues to integrate with new owner Amazon. The Verge got an exclusive hands-on with the service, and saw that delivery drivers will use your car's Global Positioning System location, learn its license plate numbers and see a photo of the model.

In order to use the service, Amazon Prime members (non-Prime members don't qualify) will first need to download the Amazon Key app and link their Amazon accounts to a connected vehicle service like OnStar.

Amazon Key enables in-car deliveries by linking your Amazon Prime account with your Chevrolet, Buick, GMC or Cadillac Owner Center account and active connected auto service plan.

Amazon said that it will include more locations and more vehicle makes and models over time.

The in-car delivery effort is part of Amazon's drive to leave packages where they can not be easily stolen.

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Amazon (amzn) said in a statement that it plans to add more cities and more auto models as time goes on.

Amazon today announced in-car delivery as part of the Key program in 37 USA cities, and The Verge reports that the launch partners are GM and Volvo.

The service will be launching in 37 U.S. cities, but only to a very limited set of auto owners.

A man holding an Amazon delivery, February 4, 2013, in this file photo. Users will get a 4-hour delivery window and a notification when it is about to occur.

Just as Amazon wants the smart-key to your front door to deliver your items inside, the ecommerce giant now wants to deliver items inside your auto.

"In-car deliveries can only be made to a stationary vehicle parked in an open, street-level, and publicly accessible area", the company writes in a FAQ on a Web site explaining the program.

"Prime members now have another way to ensure their packages are safe and secure - all for no additional cost", said Peter Larsen, Amazon's vice president of Delivery Technology. "In-car delivery gives customers that same peace of mind and allows them to take the Amazon experience with them". Additionally, it's only offered to those driving cars with model years of 2015 or newer made by Chevrolet, Buick, GMC, Cadillac, and Volvo. No special codes or keys are ever provided to delivery drivers. "This intersection between transportation and commerce could very well be the next wave of innovation, and we intend to be at the forefront".

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