Toy Mogul Launches New Plan To Save Toys R Us

Toy mogul Isaac Larian ditches GoFundMe campaign and bids $890 million for Toys R Us stores

Toys R Us' Australian and Asian divisions have been run as separate entities, with the Asian business operating as a joint venture 15 per cent owned by Hong Kong's Fung Group.

We spent three days on site at Toys R Us, speaking to and registering candidates who wanted to find alternative work.

A lawyer for Toys R Us told a bankruptcy court in the U.S. last week it had received multiple bids of over $US1 billion ($1.29 billion) for the Asian business.

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The decision follows the recent #DeleteFacebook movement which saw companies like Tesla Inc. and Playboy Enterprises Inc. He said that he does not believe that closing the accounts will have any affect on the business "whatsoever".

Isaac Larian, the entrepreneur who made his fortune marketing best-selling toys such as the Bratz dolls, said Friday he has submitted a formal bid to buy Toys R Us stores in the United States and Canada in an effort to keep the iconic retail brand alive. The campaign's goal was for $1 billion so that they could purchase all 735 remaining stores, but it wasn't going to ever reach it. "Every day that goes by, the value of Toys R Us declines and more people lose their jobs", Larian said in a statement. MGA Entertainment's own Little Tikes brand, the maker of the famous Cozy Coup is made right here in the U.S. for the past 50 years. I did my part and now it's up to the other side to accept this offer. "Imagine a mini-Disneyland in each neighborhood", shared Larian. "The prospect of bringing the Toys" R " Us experience to a new generation, my new grandson's generation, is enough to motivate me to Save Toys" R " Us".

Larian's bid included $215 million for the company's 80 Canadian stores and another $675 million that would, according to a spokesperson for Larian, preserve 200 stores in the U.S. The move follows a crowdfunding campaign led by Larian to raise $1 billion to save the toy store chain that only managed to raise $60,000 beyond Larian's startup donation of $200 million. The consummate entrepreneur, Larian won the Ernst & Young Entrepreneur of the Year award in 2007.

Larian says the liquidation of Toys R Us would have a negative impact on the industry. Larian believes that everyone deserves to be a Toys" R " Us kid.

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