Bose AR glasses launched, will tell you what you are looking at

Bose has reportedly developed a tiny “wafer-thin” acoustics package for the platform that “represents the future of mobile micro-sound and features ‘jaw-dropping power and clarity

John Gordon, vice president of the Consumer Electronics Division at Bose commented on the announcement by stating: "Bose AR represents a new kind of augmented reality- one that's made for anyone and every day, it places audio in your surroundings, not digital images, so you can focus on the unbelievable world around you- rather than a tiny display".

Bose late last week announced the world's first audio augmented reality platform and glasses. But the company does assure us that we will hear about more wearables based on Bose AR platform in the near future. The company also announced Bose Ventures that, armed with a $50 million fund, will be devoted to investing in startups that will develop services, apps, and other relevant technologies for its aforementioned Bose AR platform.

The company is now partnering with several developers and manufacturers, including ASICS, Studio, Strava, TripAdvisor, TuneIn and Yelp.

As to whether you can buy a pair of Bose AR glasses yourself, the chances are slim. The Bose AR prototype does not come with an integrated camera, but rather features wafer-thin acoustics package that can be built into headphones, eyewear, helmets among other things.

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As far as any products hitting the market, we're still a way off, but Bose says its prototype glasses can work via Bluetooth to access calls, Siri, and Google Assistant on a connected smartphone.

The Bose AR platform is open to approved developers and manufacturers. The miniature acoustic package is embedded in each arm which will keep the audio private. The product utilizes visual information captured by the glasses and provides relevant audio information to the person wearing it. The AR wearable is fitted with motion sensors and uses the Global Positioning System from an iOS or Android device to track the wearers location. This could mean playing a historical figure's most famous speech while you're looking at a monument, an audio-tour type explanation of a painting, or translating a sign that's in another language while you're traveling. This audible layer is said to make every day better, easier, more meaningful, and more productive, according to Bose. Head gestures, voice commands, and taps can be used to control inputs.

John Gordon, vice president of the Consumer Electronics Division at Bose says "It places audio in your surroundings, not digital images, so you can focus on the wonderful world around you-rather than a tiny display".

This is certainly a new way of implementing AR technology, and pretty unique from the way AR is being implemented in other products and apps.

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