Magic Leap Announces New Partnership With NBA To Bring Mixed Reality Content

Magic Leap Announces New Partnership With NBA To Bring Mixed Reality Content

Word surfaced late a year ago that the Magic Leap One AR headset would be launching in 2018.

There's a lot of new information about Magic Leap, the mysterious and long-gestating mixed reality company that aims to revolutionize the augmented and virtual reality landscape.

To justify the high cost, Abovitz suggested that Magic Leap could one day replace a consumer's smartphone and computer, as it would be able to handle both user interfaces and project what the wearer needed of each into their field of view. These screens can be shown at any size, and in any location combined with supplemental graphics that allow fans to check stats, replays and commentary, all without missing the game action. When asked about how much the Magic Leap will cost at launch by Recode in a video interview (seen below), company president and CEO Rony Abovitz said that the cheapest version will be priced similar to a "higher-end mobile phone to higher-end tablet".

Even if you won't be able to watch a live game like you're Gulliver on Lilliput yet, you'll be able to pin the screens where you're watching classic games and highlights to a virtual wall. For example, Magic Leap has used volumetric capture to bring a life-size Shaquille O'Neal presence right into a user's living room.

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"This partnership will allow us to bring fans a completely new, intimate experience that has never been seen in sports", Ruediger wrote. At launch, the app will have a curated list of archived National Basketball Association games featuring the high-profile matchups from recent seasons, as well as a selection of highlight clips of popular teams and players.

"The NBA, Turner and Magic Leap have begun collaborating on bringing next-generation technologies to sports viewing, and we are just getting started", said Ruediger.

He elaborated further saying, "Think about building a computer where your brain is the monitor so you have to directly experience it and filming that automatically makes that not the experience any more".

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