Kevin Durant's Latest Online Video Project Is A Scripted Show For Apple

Kevin Durant

The nine-time All-Star forward is now in his second season with the Golden State Warriors and averaging 25.5 points, 6.8 rebounds and 5.5 assists per game.

Now in development, the scripted show Swagger will focus on the Amateur Athletic Union (AAU), the youth basketball organization in which Durant was involved as a kid. The drama series will be called "Swagger", and though few details about the series are specific, it seems to follow his path through the basketball world as a young boy in Maryland.

"Swagger" will be produced by Brian Grazer and Ron Howard's Imagine Television in collaboration with Durant's Thirty Five Media. Durant described being courted by apparel brands and scouts from the age of 12, and how his mother, "a long-range thinker" carefully guided his future.

"He created a lovely world that the Friday Night Lights essence could inhabit", said Grazer.

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"One thing we talked about is how much we loved Friday Night Lights and we saw this potential to do Friday Night Lights updated, inspired by Hoop Dreams and focused on basketball", Kleiman told Deadline.

Reggie Rock Bythewood is set to write and direct for the series.

Durant has also expanded his reach in social media and entertainment, creating Thirty Five Media with his agent Rich Kleiman. In January, the budding unit announced plans to help other professional athletes launch channels on YouTube.

Kevin Durant's early life will be the basis for a drama series being developed by Apple. The project is part of the Cupertino giant's efforts to put out more original content on its Apple Music TV programming platform.

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