'Peter Rabbit' filmmakers apologize for making light of allergies

Parents of children with allergies are calling for a boycott of the new Peter Rabbit film claiming it could encourage assault and bullying

In the movie, Mr. McGregor is allergic to blackberries. The rabbits fling the fruit at him in a scene and he is forced to use an EpiPen.

The company said: 'We sincerely regret not being more aware and sensitive to this issue, and we truly apologise'.

"Mocking an allergic disease shows a complete lack of understanding of the seriousness of food allergy and trivialises the challenges faced by those who live with this condition, particularly parents who live in fear of their child suffering a life threatening reaction".

Campaigners condemned the scene and some Twitter users adopted the hashtag #boycottpeterrabbit.

"Given that this movie is aimed at children, to see a character being intentionally attacked with the allergen that they're allergic to has been really disturbing worldwide, not only for the allergy community but also for parents", Globalaai founder Dr Pooja Newman said.

Pence upstaged by 2 Koreas' efforts to warm ties
Seating plans shown on television had Pence seated directly opposite the North's Kim Yong Nam at the reception in Pyeongchang . Moon had replied, "Let's create the environment for that to be able to happen", according to the presidential Blue House.

According to Asthma and Allergy Foundation of America president, Kenneth Mendez, this isn't the first time Sony Pictures Animation has used food allergies as a "punchline in the plot of a kids' movie" with The Smurfs and Cloudy with a Chance of Meatballs including similar scenes.

"We encourage you to examine your portrayal of bullying in your films geared toward young audience", it said.

Some shared stories on social media about people who had to go through severe anxiety or even post-traumatic stress disorder following their experiences with anaphylaxis.

One started a petition calling for Sony Pictures, the distributor, to apologise, which it now has done. Police later arrested a fellow student on suspicion of attempted murder, the Sun reported.

"Unfortunately, I believe the Peter Rabbit movie is sending a message that food allergies are not necessarily to be taken seriously and that food allergy bullying is something that is OK". Last year, its trailer invited criticism from many for its violent scenes. Our film should not have made light of Peter Rabbit's archnemesis, Mr. McGregor, being allergic to blackberries, even in a cartoonish, slapstick way.

Related News:



Most liked

Priya Prakash Varrier: The girl who became sensation on Social media
With the amount of popularity she has gotten so far, it looks like we will be seeing more of Priya in the coming days. Priya Varrier, the actress of the movie, is ruling the hearts as she has looked lovely in the video clip of the song.

North Korea's Olympics delegation leaves thorny questions behind
The attraction? Well, they're called the "Army of Beauties", North Korea's famed national cheerleading squad. Moon shook Kim's hand; Pence stared forward and refused to engage with her.

Champions League: Guardiola backs De Bruyne to break Messi-Ronaldo duopoly
He is also ahead of the Argentine in terms of players who have taken most shots in the English topflight this season. The way he plays, it's hard to find one (better) in Europe. "Without the latter stages you will not be nominated".

Xiaomi Redmi Note 5 render leaked ahead of February 14 launch
The teaser may reveal only these two features, previous leaks have given us a good idea of what to expect from the smartphone. As for the camera, the smartphone is expected to feature dual rear camera setup - 16MP + 5MP sensor and an 8MP front shooter.

At least 3 dead, others injured in helicopter crash near Grand Canyon
Seven people, including the pilot were on board a Papillon tourist helicopter from Las Vegas when it crashed Saturday night. The company says it flies roughly 600,000 passengers a year on Grand Canyon and other tours.

Winter Olympic Medal Standings As Of Sunday Night
The Netherlands comes in second place in the total number of medals with five, including two gold, two silver, and one bronze. The United States picked up their first gold medal when 17-year-old Red Gerard won the Men's Slopestyle event on Saturday.

Pence: The United States is ready to talk with North Korea
South Korean television showed its smiling president entering a reception room Saturday and shaking hands with the North Koreans. In response, the Kim regime may resume testing its nuclear and missile programs, as it has done after past Olympic detentes.

Barclays faces trial over $3 billion Qatar loan
The charges centre on investments secured from Qatari investors in 2008 as the banking sector went into meltdown. We use cookies to give you the best experience on our website and bring you more relevant advertising.

Olympics about establishing a future for South Korean winter sports
International Olympic Committee President Thomas Bach called it "a very emotional moment", one that gave him "goosebumps". It replaced the National Defense Commission, the most powerful office under his late father Kim Jong-il.

Turnbull asked to explain Barnaby Joyce girlfriend jobs
Daily Mail Australia is not suggesting any wrongdoing on behalf of Mr Joyce, Ms Campion or Mr Maguire. Campion is now pregnant, and had been involved with Joyce since past year .

Aldi knocks Waitrose off top spot in supermarket satisfaction survey
Aldi has topped the annual Which? supermarket satisfaction survey as value for money continues to be the key driver for shoppers. Asda was placed at the bottom of the online supermarkets table, where Which? said it has been for more than a decade.

Instagram now ALERTS people when YOU take a screenshot, just like SnapChat
This will help identify the one who published a story to correctly identify the person who took a screenshot. Following Snapchat's lead, Instagram may also notify users when someone takes a screenshot of their Stories.

SGX says it'll continue with trading in Indian indices
Offshore Hub Singapore has become a hub of offshore trading for many markets, including China, Japan and Indonesia. Thiyaga Rajan, a senior managing director at Aquarius Investment Advisors Pte in Singapore .

Pence `Encouraged' by Talks With South Korea's Moon at Olympics
North and South Korea teams entered together under the Korean Unification Flag during the Opening Ceremony . EXO has also previously performed at the opening ceremony of the 2014 Incheon Asian Games.

Kane goal confirms shift in power in north London
The England global has won back-to-back Premier League Golden Boots and is on track to better his tallies of previous campaigns. Spurs edge past Wenger's Arsenal 1-0 to receive bragging rights of North London through their charismatic striker Harry Kane .