'Peter Rabbit' filmmakers apologize for making light of allergies

Parents of children with allergies are calling for a boycott of the new Peter Rabbit film claiming it could encourage assault and bullying

In the movie, Mr. McGregor is allergic to blackberries. The rabbits fling the fruit at him in a scene and he is forced to use an EpiPen.

The company said: 'We sincerely regret not being more aware and sensitive to this issue, and we truly apologise'.

"Mocking an allergic disease shows a complete lack of understanding of the seriousness of food allergy and trivialises the challenges faced by those who live with this condition, particularly parents who live in fear of their child suffering a life threatening reaction".

Campaigners condemned the scene and some Twitter users adopted the hashtag #boycottpeterrabbit.

"Given that this movie is aimed at children, to see a character being intentionally attacked with the allergen that they're allergic to has been really disturbing worldwide, not only for the allergy community but also for parents", Globalaai founder Dr Pooja Newman said.

Rahul Gandhi seeks apology from RSS for 'insulting' remarks on Indian Army
He cited examples of Afghanistan, Iraq, Syria, Somalia and Congo, and said India can not allow such a development. Narendra Modi should clarify his Govt's position over Bhagwat belittling Indian Army.", the Kerala CM added.

According to Asthma and Allergy Foundation of America president, Kenneth Mendez, this isn't the first time Sony Pictures Animation has used food allergies as a "punchline in the plot of a kids' movie" with The Smurfs and Cloudy with a Chance of Meatballs including similar scenes.

"We encourage you to examine your portrayal of bullying in your films geared toward young audience", it said.

Some shared stories on social media about people who had to go through severe anxiety or even post-traumatic stress disorder following their experiences with anaphylaxis.

One started a petition calling for Sony Pictures, the distributor, to apologise, which it now has done. Police later arrested a fellow student on suspicion of attempted murder, the Sun reported.

"Unfortunately, I believe the Peter Rabbit movie is sending a message that food allergies are not necessarily to be taken seriously and that food allergy bullying is something that is OK". Last year, its trailer invited criticism from many for its violent scenes. Our film should not have made light of Peter Rabbit's archnemesis, Mr. McGregor, being allergic to blackberries, even in a cartoonish, slapstick way.

Related News:

  • Xiaomi Redmi Note 5 render leaked ahead of February 14 launch

    Xiaomi Redmi Note 5 render leaked ahead of February 14 launch

    The teaser may reveal only these two features, previous leaks have given us a good idea of what to expect from the smartphone. As for the camera, the smartphone is expected to feature dual rear camera setup - 16MP + 5MP sensor and an 8MP front shooter.
    Winter Olympic Medal Standings As Of Sunday Night

    Winter Olympic Medal Standings As Of Sunday Night

    The Netherlands comes in second place in the total number of medals with five, including two gold, two silver, and one bronze. The United States picked up their first gold medal when 17-year-old Red Gerard won the Men's Slopestyle event on Saturday.
    Barclays faces trial over $3 billion Qatar loan

    Barclays faces trial over $3 billion Qatar loan

    The charges centre on investments secured from Qatari investors in 2008 as the banking sector went into meltdown. We use cookies to give you the best experience on our website and bring you more relevant advertising.
  • Mulvaney: 'Zero tolerance' for domestic violence; Kelly's job is secure

    Mulvaney: 'Zero tolerance' for domestic violence; Kelly's job is secure

    Porter has denied the allegations against him saying , in a statement that, "These outrageous allegations are simply false". There are now calls for Chief of Staff John Kelly , who allegedly knew about Porter's problems, to be investigated as well.
    Trump To Unveil $1.5 Trillion Infrastructure Plan Days After Signing Massive Budget

    Trump To Unveil $1.5 Trillion Infrastructure Plan Days After Signing Massive Budget

    About $50 billion, would go toward rural projects - transportation, broadband, water, waste, power, flood management and ports. Instead, the new budget deal and last year's tax cuts herald the return of trillion dollar-plus deficits.
    Illinois Men's Basketball falls to Penn State

    Illinois Men's Basketball falls to Penn State

    She scored the first eight points for the Gophers as they took an early 8-2 lead. "I just kept going with it". Penn State has won three straight meetings with IL , covering the spread in the last four meetings as well.
  • Gigi Hadid Lashes Out at NYFW Body-Shamers

    Gigi Hadid Lashes Out at NYFW Body-Shamers

    As a result, her weight now is much different than before, when she was "bigger" due to "inflammation and water retention". So, on Sunday, she chose to hit out at these people through a series of powerful posts on her official Twitter account.
    Combined Korean hockey team loses to Swiss in Olympic debut

    Combined Korean hockey team loses to Swiss in Olympic debut

    North Korea , which persistently seeks for the drills to be suspended, will undoubtedly put further pressure on South Korea . Washington calls it a campaign of "maximum pressure". "Do you want to make Pyeongchang Olympics a "lie Olympics"?" he asked.
    Kim Jong Un invites South's Moon to Pyongyang: Seoul

    Kim Jong Un invites South's Moon to Pyongyang: Seoul

    North Korean leader Kim Jong Un has invited the South's President Moon Jae-in for a summit in Pyongyang, Seoul said Saturday. North and South Korea are technically still at war after their 1950-53 conflict ended in a truce rather than a peace treaty.
  • Korean ski coach: It's an 'honor' to compete in Olympics

    Korean ski coach: It's an 'honor' to compete in Olympics

    North Korea reportedly staged a military parade in Pyongyang a day before the start of the South's Winter Olympics . Yet, he left South Korea on Saturday night having been told essentially to butt out of domestic Korean politics.
    Sonakshi Sinha, Salman Khan to reunite before Dabangg 3?

    Sonakshi Sinha, Salman Khan to reunite before Dabangg 3?

    And it shows the romance between Salman and Sonakshi, as she takes the measurements of his body to stitch a costume. Both of them have such an extraordinary on-screen science that the tune was recorded in a matter of hours.
    South African President Zuma's destiny to be selected Monday, says ANC head

    South African President Zuma's destiny to be selected Monday, says ANC head

    In 2008, shortly after taking the party's helm, Zuma engineered the ousting of Thabo Mbeki from the presidency. Nelson Mandela was totally committed against corruption, theft and robbery of the assets of our people.


Most liked

Winter Olympics was hit by cyber-attack, officials confirm
He said the attack "did not disrupt any event or have any effect on the safety or security of any athletes or spectators". She is the first member of North Korea's ruling Kim family to travel to South Korea. "The whole world's watching".

North Korea's Olympics delegation leaves thorny questions behind
The attraction? Well, they're called the "Army of Beauties", North Korea's famed national cheerleading squad. Moon shook Kim's hand; Pence stared forward and refused to engage with her.

Pakistan Taliban says deputy chief killed in United States drone strike
He is expected to operate in South Waziristan, on the Afghan border, home to Pakistani, afghan and Al-Qaeda-linked terrorists group.

N. Korean High-level Delegation Returns Home after Olympic Tour
North Korea has made it clear however its nukes are up for negotiation in talks - pledging to continue building nuclear ICBMs. USA forces surround North Korea with a ring of warships, tanks, soldiers and missiles in the Pacific.

Korea art troupe returns home after Olympic visit to S. Korea
That said, these officials said that if the North Koreans had approached Pence with pleasantries, he would have responded in kind. North Korea boycotted the 1988 Summer Olympics in Seoul and blew up a South Korean commercial airliner the year before.

Pence: The United States is ready to talk with North Korea
South Korean television showed its smiling president entering a reception room Saturday and shaking hands with the North Koreans. In response, the Kim regime may resume testing its nuclear and missile programs, as it has done after past Olympic detentes.

Philippines Bars Citizens From Working in Kuwait, Citing Abuses
Saudi Arabia has the highest number of HSWs at 105,000, and 275,000 were deployed in 2016, the highest for the past years. Demafelis was the Filipina who was found dead inside a freezer of an abandoned apartment in Kuwait recently.

Olympics about establishing a future for South Korean winter sports
International Olympic Committee President Thomas Bach called it "a very emotional moment", one that gave him "goosebumps". It replaced the National Defense Commission, the most powerful office under his late father Kim Jong-il.

Aldi knocks Waitrose off top spot in supermarket satisfaction survey
Aldi has topped the annual Which? supermarket satisfaction survey as value for money continues to be the key driver for shoppers. Asda was placed at the bottom of the online supermarkets table, where Which? said it has been for more than a decade.

Instagram now ALERTS people when YOU take a screenshot, just like SnapChat
This will help identify the one who published a story to correctly identify the person who took a screenshot. Following Snapchat's lead, Instagram may also notify users when someone takes a screenshot of their Stories.

Saudi Ritz-Carlton used as prison re-opens to the public
Managers declined to be interviewed, but the company confirmed that the hotel had "resumed normal business operations as of today".

SGX says it'll continue with trading in Indian indices
Offshore Hub Singapore has become a hub of offshore trading for many markets, including China, Japan and Indonesia. Thiyaga Rajan, a senior managing director at Aquarius Investment Advisors Pte in Singapore .

Pence `Encouraged' by Talks With South Korea's Moon at Olympics
North and South Korea teams entered together under the Korean Unification Flag during the Opening Ceremony . EXO has also previously performed at the opening ceremony of the 2014 Incheon Asian Games.

Big moves for Cavs, Lakers, minor ones elsewhere at deadline
Only one current member of the Cavaliers , Kevin Love , grabs as many contested rebounds (3.5) as Nance . Boston was the top seed heading into the postseason a season ago after winning 54 regular season games.

Kane goal confirms shift in power in north London
The England global has won back-to-back Premier League Golden Boots and is on track to better his tallies of previous campaigns. Spurs edge past Wenger's Arsenal 1-0 to receive bragging rights of North London through their charismatic striker Harry Kane .