The Tide Pod Challenge has people eating laundry detergent pods for fun

Rob Gronkowski is a notorious party animal, with some of his exploits ending up on social media, so he definitely knows how to have a good time.

Today, doctors have been urging teens not to eat the Tide pods, as the substance is poisonous and puts their health in peril if ingested. The only difference between the two pointless internet frenzies is that nobody should ever eat laundry detergent.

It's the latest social media challenge that comes with some unsafe risks: people recording themselves eating Tide laundry pods after social media memes compared the cleaning product to food.

"On Friday evening, Tide's Twitter account posted a video featuring Gronkowski that included the capiton "'DO NOT EAT.' - GRONK".

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The outspoken Patriots tight end has been a sponsor of P&G since at least earl 2017, when he appeared in a Super Bowl ad for Tide.

In recent weeks, there has been a trend of people doing the "Tide pod challenge" where people record themselves eating a Tide pod even though it's filled with laundry detergent and can be incredibly harmful as well as send you to the emergency room. He then adds, "What the heck is going on, people?"

As Buzzfeed noted, the US Consumer Product Safety Commission felt compelled to speak out this weekend against the "Tide Pods challenge" that may well be poisoning thousands of... trend-followers.

It's like the ice bucket challenge except even more fucking stupid, and instead of raising awareness for a cause you are literally eating laundry detergent.

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