Taylor Swift Has Sold $180 Million in 'Reputation Tour' Tickets Already!

Madison Square Garden in December. Credit Chad Batka for The New York Times

The 10-time Grammy victor announced that she is adding a second show to her Philadelphia stop on her Reputation Stadium Tour.

Tickets for the July 26 show will go on sale to the general public at 10 a.m. on January 31.

The second show will take place on Friday, July 13.

Once more, tickets will first be made available via Swift's byzantine "Verified Fan" program, which Ticketmaster touts as a means for foiling scalpers but critics have characterized as a money grab, since the more Swift merch you buy, the better your shot at the good seats. West received one of these Christmas cards from Taylor Swift in the post.

According to Billboard, if ticket sales continue at this pace, Taylor's Reputation Stadium Tour has the potential to earn a staggering $450 million (£331 million) - which would make it one of the highest-grossing tours of all time. After all, her most recent 1989 tour was completely sold out in minutes in 2015.

The New York Post suggests would-be concert-goers have been affected by high prices.

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A glimpse at MetLife Stadium's availability for the July 20 and July 21 shows echoes what the source told the newspaper. While the practice does shift spending toward the artist, several ticketing professionals say they are concerned about how Swift's high ticket prices will affect consumers.

"Fans who register and have been previously verified via Taylor Swift Tix will receive priority access ahead of any new registrants", organizers said in a news release.

Her Christmas message inside the card also shamelessly plugged her new album, saying: "May your reputation shine bright this holiday season!" Turns out that the upcoming Reputation tour... may not match those numbers.

At Houston's NRG Stadium, where Swift plays September 29, the cheapest tickets are $160 apiece, with some seats listed high up in the rafters selling for $230, meaning a young fan would have to pay between $400-$500 for a pair of tickets to her show.

The tour kicks off in Arizona on May 8.

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